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Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space

INFORMAZIONI SU QUESTO ARTICOLO

Cita

Dávid Máté Hargitai
Department of Marketing, University of PannoniaVeszprém, Hungary
Annamária Sasné Grósz
Department of Marketing, University of PannoniaVeszprém, Hungary
Zsófia Sas
University of Galway, College of Arts, Social Sciences and Celtic Studies Ireland