Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Abed, S., Dwivedi, Y., & Williams, M. (2016). Social commerce as a business tool in Saudi Arabia’s SMEs. International Journal of Indian Culture and Business Management, 13(1). DOI: 10.1504/IJICBM.2016.077634.10.1504/IJICBM.2016.077634Search in Google Scholar

Adzovie, D. E., & Jibril, A. B. (2020). Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach. Cogent Social Sciences, 6(1), 1–21. https://doi.org/10.1080/23311886.2020.174898810.1080/23311886.2020.1748988Search in Google Scholar

Ainin, S., Parveen, F., & Moghavvemi, S. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. https://doi.org/10.1108/IMDS-07-2014-020510.1108/IMDS-07-2014-0205Search in Google Scholar

Al-Badi, A. H., & Al-Qayoudhi, W. S. (2014). Adoption Of Social Networks In Business: Study Of Users And Potential Users In Oman. International Business & Economics Research Journal (IBER), 13(2), 401. https://doi.org/10.19030/iber.v13i2.845710.19030/iber.v13i2.8457Search in Google Scholar

Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53(October 2018), 101767. https://doi.org/10.1016/j.jretconser.2019.01.01610.1016/j.jretconser.2019.01.016Search in Google Scholar

Apenteng, B. A., Ekpo, I. B., Mutiso, F. M., Akowuah, E. A., & Opoku, S. T. (2020). Examining the relationship between social media engagement and hospital revenue. Health Marketing Quarterly, 37(1), 10–21. https://doi.org/10.1080/07359683.2020.171357510.1080/07359683.2020.1713575Search in Google Scholar

Apenteng, S. A., & Doe, N. P. (2014). Social Media & Business Growth: Why Small/Medium-Scale Enterprises in the Developing World Should Take an Advantage Of it (A Case of the country Ghana). IOSR Journal of Business and Management, 16(5), 76–80. https://doi.org/10.9790/487x-1654768010.9790/487X-16547680Search in Google Scholar

Atabay, L., & Çizel, B. (2020). Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination. Journal of Tourism and Services, 11(21), 147–166. https://doi.org/10.29036/jots.v11i21.16310.29036/jots.v11i21.163Search in Google Scholar

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.10.1007/BF02723327Search in Google Scholar

Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology-enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2(5), 1–10. https://doi.org/ISSN 2250-3153Search in Google Scholar

Bianchi, C., & Andrews, L. (2015). Investigating marketing managers’ perspectives on social media in Chile. Journal of Business Research, 68(12), 2552–2559. https://doi.org/10.1016/j.jbusres.2015.06.02610.1016/j.jbusres.2015.06.026Search in Google Scholar

Bocconcelli, R., Cioppi, M., & Pagano, A. (2017). Social media as a resource in SMEs’ sales process. Journal of Business and Industrial Marketing, 32(5), 693–709. https://doi.org/10.1108/JBIM-11-2014-024410.1108/JBIM-11-2014-0244Search in Google Scholar

Bonsón, E., & Ratkai, M. (2013). A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page. Online Information Review, 37(5), 787–803. https://doi.org/10.1108/OIR-03-2012-005410.1108/OIR-03-2012-0054Search in Google Scholar

Botchway, R. K., Jibril, A. B., Kwarteng, M. A., Chovancova, M., & Oplatková, Z. K. (2019). A review of social media posts from UniCredit bank in Europe: a sentiment analysis approach. Proceedings of the 3rd International Conference on Business and Information Management, 74–79.10.1145/3361785.3361814Search in Google Scholar

Botchway, R. K., Jibril, A. B., Oplatková, Z. K., & Chovancová, M. (2020). Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach. Cogent Economics & Finance, 8(1), 1776006.10.1080/23322039.2020.1776006Search in Google Scholar

Burlea-Schiopoiu, A., & Mihai, L. S. (2019). An integrated framework on the sustainability of SMEs. Sustainability (Switzerland), 11(21). https://doi.org/10.3390/su1121602610.3390/su11216026Search in Google Scholar

Cabiddu, F., Carlo, M. De, & Piccoli, G. (2014). Social media affordances: Enabling customer engagement. Annals of Tourism Research, 48, 175–192. https://doi.org/10.1016/j.annals.2014.06.00310.1016/j.annals.2014.06.003Search in Google Scholar

Carpenter, M. (n.d.). You Agreed to Teach WHAT ? How to Succeed in a Social Media Marketing Course ! 232–240.Search in Google Scholar

Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Be creative, my friend! Engaging users on Instagram by promoting positive emotions. Journal of Business Research, February, 1–10. https://doi.org/10.1016/j.jbusres.2020.02.01410.1016/j.jbusres.2020.02.014Search in Google Scholar

Cattedra, M. (2019). and Global Marketing How to identify an international business opportunity in Italian SMEs from the agri-business sector : the case of Tortella in the USA market. 1–50.Search in Google Scholar

Chatterjee, S., & Kumar Kar, A. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53(December 2019), 102103. https://doi.org/10.1016/j.ijinfomgt.2020.10210310.1016/j.ijinfomgt.2020.102103Search in Google Scholar

Cheng, C. C. J., & Shiu, E. C. (2019). How to enhance SMEs customer involvement using social media: The role of Social CRM. International Small Business Journal: Researching Entrepreneurship, 37(1), 22–42. https://doi.org/10.1177/026624261877483110.1177/0266242618774831Search in Google Scholar

Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2013). Government innovation through social media. Government Information Quarterly, 30(4), 319–326. https://doi.org/10.1016/j.giq.2013.10.00310.1016/j.giq.2013.10.003Search in Google Scholar

Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016a). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in Human Behavior, 59, 165–172. https://doi.org/10.1016/j.chb.2016.01.03710.1016/j.chb.2016.01.037Search in Google Scholar

Dehghani, M., Niaki, M. K., Ramezani, I., & Sali, R. (2016b). Evaluating the influence of YouTube advertising for attraction of young customers. Computers in Human Behavior, 59, 165–172. https://doi.org/10.1016/j.chb.2016.01.03710.1016/j.chb.2016.01.037Search in Google Scholar

Dima, A. M., Tuclea, C. E., Vrânceanu, D. M., & Tigu, G. (2019). Sustainable social and individual implications of telework: A new insight into the Romanian labor market. Sustainability (Switzerland), 11(13). https://doi.org/10.3390/su1113350610.3390/su11133506Search in Google Scholar

Duane, A., & O’Reilly, P. (2017). A conceptual stages-of-growth model for managing a social media business profile. The Irish Journal of Management, 36(2), 78–98. https://doi.org/10.1515/ijm-2017-001510.1515/ijm-2017-0015Search in Google Scholar

Edwards, C., Edwards, A., Spence, P. R., & Shelton, A. K. (2014). Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter. Computers in Human Behavior, 33, 372–376. https://doi.org/10.1016/j.chb.2013.08.01310.1016/j.chb.2013.08.013Search in Google Scholar

Elena, C. A. (2016). Social Media – A Strategy in Developing Customer Relationship Management. Procedia Economics and Finance, 39(November 2015), 785–790. https://doi.org/10.1016/s2212-5671(16)30266-010.1016/S2212-5671(16)30266-0Search in Google Scholar

Fraccastoro, S., Gabrielsson, M., & Pullins, E. B. (2020). The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. International Business Review, January, 101776. https://doi.org/10.1016/j.ibusrev.2020.10177610.1016/j.ibusrev.2020.101776Search in Google Scholar

Gamboa, A. M., & Gonçalves, H. M. (2014). Customer loyalty through social networks: Lessons from Zara on Facebook. Business Horizons, 57(6), 709–717. https://doi.org/10.1016/j.bushor.2014.07.00310.1016/j.bushor.2014.07.003Search in Google Scholar

Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R., & Lozano-Quilis, J. A. (2020). Customer relationship management: digital transformation and sustainable business model innovation. Economic Research-Ekonomska Istrazivanja, 33(1), 2733–2750. https://doi.org/10.1080/1331677X.2019.167628310.1080/1331677X.2019.1676283Search in Google Scholar

Gligor, D., & Bozkurt, S. (2020). FsQCA versus regression: The context of customer engagement. Journal of Retailing and Consumer Services, 52(March 2019), 101929. https://doi.org/10.1016/j.jretconser.2019.10192910.1016/j.jretconser.2019.101929Search in Google Scholar

Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content. Information Systems Research, 24(1), 88–107. https://doi.org/10.1287/isre.1120.046910.1287/isre.1120.0469Search in Google Scholar

Guha, S., Harrigan, P., & Soutar, G. (2018). Linking social media to customer relationship management (CRM): a qualitative study on SMEs. Journal of Small Business and Entrepreneurship, 30(3), 193–214. https://doi.org/10.1080/08276331.2017.139962810.1080/08276331.2017.1399628Search in Google Scholar

Guo, L., Gruen, T. W., & Tang, C. (2017). Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships. Journal of the Academy of Marketing Science, 45(3), 357–376. https://doi.org/10.1007/s11747-015-0462-510.1007/s11747-015-0462-5Search in Google Scholar

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.10.1108/EBR-11-2018-0203Search in Google Scholar

Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442–458.10.1108/IMDS-04-2016-0130Search in Google Scholar

Harrigan, P., Evers, U., Miles, M. P., & Daly, T. (2018a). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research, 88(November), 388–396. https://doi.org/10.1016/j.jbusres.2017.11.04610.1016/j.jbusres.2017.11.046Search in Google Scholar

Harrigan, P., Evers, U., Miles, M. P., & Daly, T. (2018b). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research, 88(June), 388–396. https://doi.org/10.1016/j.jbusres.2017.11.04610.1016/j.jbusres.2017.11.046Search in Google Scholar

Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability (Switzerland), 11(14). https://doi.org/10.3390/su1114381110.3390/su11143811Search in Google Scholar

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.10.1007/s11747-014-0403-8Search in Google Scholar

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.00210.1016/j.intmar.2013.12.002Search in Google Scholar

Jibril, A. B., Kwarteng, M. A., Chovancova, M., & Pilik, M. (2019). The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community. Cogent Business & Management, 6(1), 1673640.10.1080/23311975.2019.1673640Search in Google Scholar

Jukić, T., & Merlak, M. (2017). The Use of Social Networking Sites in Public Administration: The Case of Slovenia. The Electronic Journal of E-Government, 15(1), 2. https://search.proquest.com/central/docview/1882023660/fulltextPDF/5D1E04519AE446CAPQ/3?accountid=141440%0Ahttps://issuu.com/academic-conferences.org/docs/ejeg-volume15-issue1-article506/1Search in Google Scholar

Kallier, S. M. (2017). The focus of marketing communication efforts of smes within south Africa. Management and Marketing, 12(1), 140–154. https://doi.org/10.1515/mmcks-2017-000910.1515/mmcks-2017-0009Search in Google Scholar

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. https://doi.org/10.1016/j.bushor.2009.09.00310.1016/j.bushor.2009.09.003Search in Google Scholar

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.00510.1016/j.bushor.2011.01.005Search in Google Scholar

Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165–171. https://doi.org/10.1016/j.ijhm.2014.10.01410.1016/j.ijhm.2014.10.014Search in Google Scholar

Knowles, J., Ettenson, R., Lynch, P., & Dollens, J. (2020). Growth Opportunities for Brands During the COVID-19 Crisis. MIT Sloan Management Review, 61(4), 2–6. https://search.proquest.com/docview/2406643113?accountid=26724 http://sfx.library.cdc.gov/cdc/?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&sid=ProQ:ProQ%3Aabiglobal&atitle=Growth+Opportunities+for+Brands+During+the+COVID-19+Search in Google Scholar

Kuhlman, T., & Farrington, J. (2010). What is sustainability? Sustainability, 2(11), 3436–3448. https://doi.org/10.3390/su211343610.3390/su2113436Search in Google Scholar

Kumar, R. (2017). Targeted SME Financing and Employment Effects. Targeted SME Financing and Employment Effects, 3. https://doi.org/10.1596/2747710.1596/27477Search in Google Scholar

Kwaku Amoah, S. (2018). The Role of Small and Medium Enterprises (SMEs) to Employment in Ghana. International Journal of Business and Economics Research, 7(5), 151. https://doi.org/10.11648/j.ijber.20180705.1410.11648/j.ijber.20180705.14Search in Google Scholar

Lee, I. (2017). Big data: Dimensions, evolution, impacts, and challenges. Business Horizons, 60(3), 293–303. https://doi.org/10.1016/j.bushor.2017.01.00410.1016/j.bushor.2017.01.004Search in Google Scholar

Majchrzak, A., Faraj, S., Kane, G. C., & Azad, B. (2013). The contradictory influence of social media affordances on online communal knowledge sharing. Journal of Computer-Mediated Communication, 19(1), 38–55. https://doi.org/10.1111/jcc4.1203010.1111/jcc4.12030Search in Google Scholar

Malthouse, E. C., Calder, B. J., Kim, S. J., Vandenbosch, M., Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosch, M. (2016). Evidence that user-generated content that produces engagement increases purchase behaviours. 1376(March). https://doi.org/10.1080/0267257X.2016.114806610.1080/0267257X.2016.1148066Search in Google Scholar

Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after Covid-19. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.187079710.1080/23311975.2020.1870797Search in Google Scholar

Miron, D., Dima, A. M., & Vasilache, S. (2010). Models of the Intra-Regional Trade Influence on Economic Sustainable Development in Romania. Amfiteatru Economic, 12(27), 27–35.Search in Google Scholar

Mura, L. (2020). Innovations and Marketing Management of Family Businesses: Results of Empirical Study. International Journal of Entrepreneurial Knowledge, 8(2), 56–66. https://doi.org/10.37335/ijek.v8i2.11810.37335/ijek.v8i2.118Search in Google Scholar

Muslim, A., Harun, A., Ismael, D., & Othman, B. (2020). Social media experience, attitude and behavioral intention towards umrah package among generation X and Y. Management Science Letters, 10(1), 1–12. https://doi.org/10.5267/j.msl.2019.8.02010.5267/j.msl.2019.8.020Search in Google Scholar

Nasir, S. (2015). Customer relationship management strategies in the digital era. In Customer Relationship Management Strategies in the Digital Era (Issue January 2015). https://doi.org/10.4018/978-1-4666-8231-310.4018/978-1-4666-8231-3Search in Google Scholar

Nepelski, D., & Van Roy, V. (2020). Innovation and innovator assessment in R&I ecosystems: the case of the EU Framework Programme. In Journal of Technology Transfer (Issue 0123456789). Springer US. https://doi.org/10.1007/s10961-020-09814-510.1007/s10961-020-09814-5Search in Google Scholar

Ņikitina, T., Lapiņa, I., Ozoliņš, M., Irbe, M. M., Priem, M., Smits, M., & Nemilentsev, M. (2020). Competences for Strengthening Entrepreneurial Capabilities in Europe. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 62. https://doi.org/10.3390/joitmc603006210.3390/joitmc6030062Search in Google Scholar

Nisar, T. M., Prabhakar, G., Ilavarasan, P. V., & Baabdullah, A. M. (2020). Up the ante: Electronic word of mouth and its effects on firm reputation and performance. Journal of Retailing and Consumer Services, 53(September 2018), 101726. https://doi.org/10.1016/j.jretconser.2018.12.01010.1016/j.jretconser.2018.12.010Search in Google Scholar

Odupitan, A. T. (2017). UNDERSTANDING THE DISTRIBU- TION CHANNELS OF FAST MOVING CONSUMABLE GOODS ( FMCG ) OF FOOD INDUSTRY IN NIGERIA.Search in Google Scholar

Öztamur, D., & Karakadılar, İ. S. (2014). Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective. Procedia - Social and Behavioral Sciences, 150, 511–520. https://doi.org/10.1016/j.sbspro.2014.09.06710.1016/j.sbspro.2014.09.067Search in Google Scholar

Přívara, A., & Kiner, A. (2020). Immigrant Employment in the Slovak Hospitality Industry: Profiles, Experience, and Education. Journal of Tourism and Services, 11(21), 166–182. https://doi.org/10.29036/jots.v11i21.22310.29036/jots.v11i21.223Search in Google Scholar

Publishers, F. E., & Ampofo, J. A. (2020). ( HOTELS ) IN THE DEVELOPMENT OF WA MUNICIPALITY. 2(2), 21–38.Search in Google Scholar

Rahman, R. U., Shah, S. M. A., El-Gohary, H., Abbas, M., Khalil, S. H., Altheeb, S. Al, & Sultan, F. (2020). Social media adoption and financial sustainability: Learned lessons from developing countries. Sustainability (Switzerland), 12(24), 1–26. https://doi.org/10.3390/su12241061610.3390/su122410616Search in Google Scholar

Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001–1011. https://doi.org/10.1016/j.emj.2014.05.00110.1016/j.emj.2014.05.001Search in Google Scholar

Scuotto, V., Del Giudice, M., Peruta, M. R. della, & Tarba, S. (2017). The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry. Technological Forecasting and Social Change, 120, 184–194. https://doi.org/10.1016/j.techfore.2017.03.02110.1016/j.techfore.2017.03.021Search in Google Scholar

Seiler, A., Papanagnou, C., & Scarf, P. (2020). On the relationship between financial performance and position of businesses in supply chain networks. International Journal of Production Economics, 227, 107690. https://doi.org/10.1016/j.ijpe.2020.10769010.1016/j.ijpe.2020.107690Search in Google Scholar

Smith, B. G., & Gallicano, T. D. (2015). Terms of engagement: Analyzing public engagement with organizations through social media. In Computers in Human Behavior (Vol. 53, pp. 82–90). https://doi.org/10.1016/j.chb.2015.05.06010.1016/j.chb.2015.05.060Search in Google Scholar

Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information and Management, 55(3), 308–321. https://doi.org/10.1016/j.im.2017.08.00410.1016/j.im.2017.08.004Search in Google Scholar

Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 1–10. https://doi.org/10.1016/j.chb.2017.09.02610.1016/j.chb.2017.09.026Search in Google Scholar

Tajvidi, R., & Karami, A. (2021). The effect of social media on firm performance. Computers in Human Behavior, 115, 105174. https://doi.org/10.1016/j.chb.2017.09.02610.1016/j.chb.2017.09.026Search in Google Scholar

Virglerova, Z., Conte, F., Amoah, J., & Massaro, M. R. (2020). the Perception of Legal Risk and Its Impact on the Business of Smes. International Journal of Entrepreneurial Knowledge, 8(2), 1–13. https://doi.org/10.37335/ijek.v8i2.11510.37335/ijek.v8i2.115Search in Google Scholar

Vlachvei, A., & Notta, O. (2015). Understanding Social Media ROI in SMEs. Proceedings of the International Organization for Research and Development, February 2015.Search in Google Scholar

Wardati, N. K., & Er, M. (2019). The impact of social media usage on the sales process in small and medium enterprises (SMEs): A systematic literature review. Procedia Computer Science, 161, 976–983. https://doi.org/10.1016/j.procs.2019.11.20710.1016/j.procs.2019.11.207Search in Google Scholar

Zhang, L., & Pentina, I. (2012). Motivations and usage patterns of weibo. Cyberpsychology, Behavior, and Social Networking, 15(6), 312–317. https://doi.org/10.1089/cyber.2011.061510.1089/cyber.2011.0615Search in Google Scholar

Zhu, Y. Q., & Chen, H. G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335–345. https://doi.org/10.1016/j.bushor.2015.01.00610.1016/j.bushor.2015.01.006Search in Google Scholar