Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace

Pubblicato online: 04 lug 2018

Pagine: 996 - 1013

DOI: https://doi.org/10.2478/mmcks-2018-0019

Parole chiave

consumer behaviour, consumer attitudes, local products, ethnocentrism, CETSCALE

© 2018 Stere Stamule, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.