<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as educational tourism (edutourism). Of immediate relevance to this article is the implementation of policies and strategies to attract students from all over the world. Unfortunately, these policies are partially implemented opting out important factors, as such this article attempt to conceptualize the motivational factors associated with edu-tourism. Data garnered from foreign students in North Cyprus suggest that cost, quality, environmental, regulatory, cultural, political, safety and social factors are key factors for edu-tourism. The outcome in this study will help policy makers determine the factors that influence the choice of tertiary institutions in North Cyprus associated with a particular geodemographic setup. This will also enable policy makers to create a tailor made persuasive strategies, policies, adverts and messages to increase their market share.</p></abstract>

Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as educational tourism (edutourism). Of immediate relevance to this article is the implementation of policies and strategies to attract students from all over the world. Unfortunately, these policies are partially implemented opting out important factors, as such this article attempt to conceptualize the motivational factors associated with edu-tourism. Data garnered from foreign students in North Cyprus suggest that cost, quality, environmental, regulatory, cultural, political, safety and social factors are key factors for edu-tourism. The outcome in this study will help policy makers determine the factors that influence the choice of tertiary institutions in North Cyprus associated with a particular geodemographic setup. This will also enable policy makers to create a tailor made persuasive strategies, policies, adverts and messages to increase their market share.

Motivational factors for educational tourism: marketing insights

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Motivational factors for educational tourism: marketing insights"}

Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as...

Motivational factors for educational tourism: marketing insights

Pubblicato online: 20 mar 2018

Pagine: 796 - 811

DOI: https://doi.org/10.2478/mmcks-2018-0006

Parole chiave
educational tourism, motivational factors, learners, international students, North Cyprus

© 2018 Ibrahim Harazneh et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Motivational factors for educational tourism: marketing insights

Pubblicato online: 20 mar 2018

Pagine: 796 - 811

DOI: https://doi.org/10.2478/mmcks-2018-0006

Parole chiaveeducational tourism, motivational factors, learners, international students, North Cyprus

© 2018 Ibrahim Harazneh et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
educational tourism, motivational factors, learners, international students, North Cyprus