Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland

Figure 1.

Groups of consumers by willingness to recommend services and Net Promoter Score by age range_

Groups of consumers	General	Age
		up to 30	31–40	41–50	51–60	61+
Promoters	82.3%	84.0%	82.2%	84.7%	75.5%	79.0%
Passives	12.5%	10.7%	14.8%	9.2%	16.7%	10.6%
Detractors	5.2%	5.3%	3.0%	6.1%	7.8%	10.4%
Net Promoter Score	77.1%	78.7%	79.2%	78.6%	67.7%	68.6%

The most popular innovative services of aesthetic medicine (from doctors’ point of view)_

Innovative aesthetic medicine services	Percentage
• Hyaluronic acid	90.0
• Botulinum toxin type A	80.0
• Laser hair removal	60.0
• PDO threads	25.0
• Body contouring	10.0
• Laser telangiectasia removal	10.0

The most popular innovative aesthetic medicine services (from clients’ point of view)_

Innovative aesthetic medicine services	Percentage
• Botulinum toxin type A injections	75.0
• Hyaluronic acid injections	67.0
• Laser hair removal	37.0
• Lip augmentation	34.0
• Mesotherapy	25.0
• Laser telangiectasia removal	20.0
• Fractional ablative laser eCO2	18.0
• Non-invasive lifting using High-Intense Focused Ultrasounds	17.0
• Dermapen®	17.0
• Face volumetry	17.0
• Multipolar radiofrequency in cellulite treatment	12.0
• Platelet rich plasma	12.0
• Chemical peel	12.0
• Carbon peel	11.0
• Hyperpigmentation laser removal	10.0
under 10.0%
Laser leg vessel removal, Fractional non-ablative laser, Hydroxyapatite calcium injections, PDO needles, Microneedle radiofrequency, Body contouring using HIFU, Non-invasive eyelids lifting Laser tattoo removal, Hyperhidrosis, Multipolar radiofrequency – face lifting, Criolipolisis, Polylactic Acid injections, Scar removal, Laser stretch marks removal.

Development of innovative services of aesthetic medicine_

Year	Aesthetic medicine treatments
1965	• Silicon for skin filling
1977	• Collagen for soft issue filling
1980	• Liposuction
1983	• Q-switched ruby laser for tattoo removal
1989	• Fractional ablative laser for skin resurfacing
1992	• Ultrasounds with liposuction treatments
1992	• Botulinum toxin type A for wrinkles and skin line reduction
1996	• Ruby laser for hair removal
1997	• Intense Pulsed Light (IPL) for hair removal treatments
1998	• Hyaluronic acid for soft issue filling
1999	• Alexandrite laser for vascular and telangiectasia removal
2001	• Injection lipolysis using phosphatidylcholine
2003	• Photodynamic therapy
2003	• Radiofrequency for skin tightening
2004	• Calcium hydroxyapatite injection for soft tissue filling
2004	• Sodium deoxycholate uses in lipolysis
2004	• Non-ablative lasers
2009	• Cryoliposis
2010	• Platelet-rich plasma for skin rejuvenation
2012	• Radiofrequency and pulsed electromagnetic field in one device
2018	• Body contouring and urinary incontinence treatments using High-Intensity Focused Electromagnetic Field (HIFEM)

Classification of the aesthetic medicine treatments_

Services area	Types of services
Skin treatments	botulinum toxin type A, biostimulation and biorestruction of the skin microdermabrasion, cryotherapy, chemical peels, micro needling radiofrequency, IPL, laser vascular removal, sclerotherapy, laser hair removal, hyperpigmentation removal, mesotherapy, cellulite treatments, scar removal
Body and face contouring	lip augmentation, face volumetry, nose injections, non-invasive breast augmentation, lipotransfer, body contouring based on High-Intensity Focused Ultrasounds, low energy laser, laser hair removal, fractional laser, and non-ablative laser.