Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis

Achar, C., So, J., Agrawal, N., & Duhachek, A. (2016). What we feel and why we buy: The influence of emotions on consumer decision-making. Current Opinion in Psychology, 10, 166–170. https://doi.org/10.1016/j.copsyc.2016.01.009 AcharC. SoJ. AgrawalN. DuhachekA. 2016 What we feel and why we buy: The influence of emotions on consumer decision-making Current Opinion in Psychology 10 166 170 https://doi.org/10.1016/j.copsyc.2016.01.009 Search in Google Scholar

Alsharif, A. H., Md Salleh, N. Z., & Baharun, R. (2021). To Better Understand the Role of Emotional Processes in Decision-Making. International Journal of Academic Research in Economics and Management Sciences, 10(2), 49–67. https://doi.org/10.6007/IJAREMS/v10-i2/9883 AlsharifA. H. Md SallehN. Z. BaharunR. 2021 To Better Understand the Role of Emotional Processes in Decision-Making International Journal of Academic Research in Economics and Management Sciences 10 2 49 67 https://doi.org/10.6007/IJAREMS/v10-i2/9883 Search in Google Scholar

Amin Ul Haq, M., & Abbasi, S. (2016). Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model. Journal of Management Sciences, 3, 108–122. https://doi.org/10.20547/jms.2014.1603202 Amin Ul HaqM. AbbasiS. 2016 Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model Journal of Management Sciences 3 108 122 https://doi.org/10.20547/jms.2014.1603202 Search in Google Scholar

Arcidiacono, D. (2011). Consumer rationality in a multidisciplinary perspective. The Journal of Socio-Economics, 40(5), 516–522. https://doi.org/10.1016/j.socec.2011.01.003 ArcidiaconoD. 2011 Consumer rationality in a multidisciplinary perspective The Journal of Socio-Economics 40 5 516 522 https://doi.org/10.1016/j.socec.2011.01.003 Search in Google Scholar

Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour (3rd ed.). Cengage Canada. BabinB. J. HarrisE. G. 2023 CB Consumer Behaviour 3rd ed. Cengage Canada Search in Google Scholar

Banyte, J., Rutelione, A., Gadeikiene, A., & Belkeviciute, J. (2016). Expression of Irrationality in Consumer Behaviour: Aspect of Price Perception. Engineering Economics, 27(3), Article 3. https://doi.org/10.5755/j01.ee.27.3.14318 BanyteJ. RutelioneA. GadeikieneA. BelkeviciuteJ. 2016 Expression of Irrationality in Consumer Behaviour: Aspect of Price Perception Engineering Economics 27 3 Article 3. https://doi.org/10.5755/j01.ee.27.3.14318 Search in Google Scholar

Bell, H. (2011). A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models (SSRN Scholarly Paper 2340213). https://papers.ssrn.com/abstract=2340213 BellH. 2011 A Contemporary Framework for Emotions in Consumer Decision-Making: Moving Beyond Traditional Models (SSRN Scholarly Paper 2340213). https://papers.ssrn.com/abstract=2340213 Search in Google Scholar

Biercewicz, K., & Sulich, A. (2022). The ecological games in environmental education: A bibliometric analysis. In E. Ardieli (Ed.). Proceedings of the 5th International Scientific Conference Development and Administration of Border Areas of the Czech Republic and Poland - Support for Sustainable Development, RASPO 2022. Technical University of Ostrava, 2022, pp. 74–81. BiercewiczK. SulichA. 2022 The ecological games in environmental education: A bibliometric analysis In ArdieliE. (Ed.). Proceedings of the 5th International Scientific Conference Development and Administration of Border Areas of the Czech Republic and Poland - Support for Sustainable Development, RASPO 2022 Technical University of Ostrava 2022, 74 81 Search in Google Scholar

Bist, S. S., & Mehta, N. (2023). Positioning through visual merchandising: Can multi-brand outlets do it? Asia Pacific Management Review, 28(3), 267–275. https://doi.org/10.1016/j.apmrv.2022.10.004 BistS. S. MehtaN. 2023 Positioning through visual merchandising: Can multi-brand outlets do it? Asia Pacific Management Review 28 3 267 275 https://doi.org/10.1016/j.apmrv.2022.10.004 Search in Google Scholar

Bruce, M., & Cooper, R. (1997). Marketing and Design Management (1st ed.). Thomson Learning. BruceM. CooperR. 1997 Marketing and Design Management 1st ed. Thomson Learning Search in Google Scholar

Buchanan, L., Simmons, C. J., & Bickart, B. A. (1999). Brand Equity Dilution: Retailer Display and Context Brand Effects. Journal of Marketing Research, 36(3), 345–355. https://doi.org/10.1177/002224379903600304 BuchananL. SimmonsC. J. BickartB. A. 1999 Brand Equity Dilution: Retailer Display and Context Brand Effects Journal of Marketing Research 36 3 345 355 https://doi.org/10.1177/002224379903600304 Search in Google Scholar

Ceccacci, S., Generosi, A., Giraldi, L., & Mengoni, M. (2018). An Emotion Recognition System for monitoring Shopping Experience. Proceedings of the 11th PErvasive Technologies Related to Assistive Environments Conference, 102–103. https://doi.org/10.1145/3197768.3201518 CeccacciS. GenerosiA. GiraldiL. MengoniM. 2018 An Emotion Recognition System for monitoring Shopping Experience Proceedings of the 11th PErvasive Technologies Related to Assistive Environments Conference 102 103 https://doi.org/10.1145/3197768.3201518 Search in Google Scholar

Chitturi, R. (2009). Emotions by Design: A Consumer Perspective. International Journal of Design, 3(2), 7–17. ChitturiR. 2009 Emotions by Design: A Consumer Perspective International Journal of Design 3 2 7 17 Search in Google Scholar

Cruz, C. M. L., Medeiros, J. F. D., Hermes, L. C. R., Marcon, A., & Marcon, É. (2016). Neuromarketing and the advances in the consumer behaviour studies: A systematic review of the literature. International Journal of Business and Globalisation, 17(3), 330–351. https://doi.org/10.1504/IJBG.2016.078842 CruzC. M. L. MedeirosJ. F. D. HermesL. C. R. MarconA. MarconÉ. 2016 Neuromarketing and the advances in the consumer behaviour studies: A systematic review of the literature International Journal of Business and Globalisation 17 3 330 351 https://doi.org/10.1504/IJBG.2016.078842 Search in Google Scholar

Curtis, T., Arnaud, A., & Waguespack, B. P. (2017). Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent. Asian Journal of Business Research, 7(2), 57. https://doi.org/10.14707/ajbr.170037 CurtisT. ArnaudA. WaguespackB. P. 2017 Advertising Effect on Consumer Emotions, Judgements, and Purchase Intent Asian Journal of Business Research 7 2 57 https://doi.org/10.14707/ajbr.170037 Search in Google Scholar

Das, G., & Varshneya, G. (2017). Consumer emotions: Determinants and outcomes in a shopping mall. Journal of Retailing and Consumer Services, 38, 177–185. https://doi.org/10.1016/j.jretconser.2017.06.008 DasG. VarshneyaG. 2017 Consumer emotions: Determinants and outcomes in a shopping mall Journal of Retailing and Consumer Services 38 177 185 https://doi.org/10.1016/j.jretconser.2017.06.008 Search in Google Scholar

Dash, B., Swain, D., & Swain, D. (2016). A Pragmatic Delineation on Cache Bypass Algorithm in Last-Level Cache (LLC). In H. S. Behera & D. P. Mohapatra (Eds.), Computational Intelligence in Data Mining – Volume 2 (vol. 411, pp. 37–45). Springer India. https://doi.org/10.1007/978-81-322-2731-1_4 DashB. SwainD. SwainD. 2016 A Pragmatic Delineation on Cache Bypass Algorithm in Last-Level Cache (LLC) In BeheraH. S. MohapatraD. P. (Eds.), Computational Intelligence in Data Mining – Volume 2 411 37 45 Springer India https://doi.org/10.1007/978-81-322-2731-1_4 Search in Google Scholar

Dash, M., Sharma, K., & Lakhani, A. (2018). Impulse purchase and impulse non-purchase in apparel retail outlets in shopping malls. International Journal of Marketing and Business Communication, 7(2), 9–13. https://doi.org/10.13140/RG.2.2.12576.94723 DashM. SharmaK. LakhaniA. 2018 Impulse purchase and impulse non-purchase in apparel retail outlets in shopping malls International Journal of Marketing and Business Communication 7 2 9 13 https://doi.org/10.13140/RG.2.2.12576.94723 Search in Google Scholar

Davies, B. J., & Ward, P. (2005). Exploring the connections between visual merchandising and retail branding: An application of facet theory. International Journal of Retail & Distribution Management, 33(7), 505–513. https://doi.org/10.1108/09590550510605578 DaviesB. J. WardP. 2005 Exploring the connections between visual merchandising and retail branding: An application of facet theory International Journal of Retail & Distribution Management 33 7 505 513 https://doi.org/10.1108/09590550510605578 Search in Google Scholar

Dawson, S., Bloch, P., & Ridgway, N. (1990). Shopping Motives, Emotional States, and Retail Outcomes. Journal of Retailing, 58, 34–57. DawsonS. BlochP. RidgwayN. 1990 Shopping Motives, Emotional States, and Retail Outcomes Journal of Retailing 58 34 57 Search in Google Scholar

de Mooij, M. (2019). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage Publications. de MooijM. 2019 Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Sage Publications Search in Google Scholar

Donnellan, J. (1996). Merchandise Buying and Management. Fairchild Publications. DonnellanJ. 1996 Merchandise Buying and Management Fairchild Publications Search in Google Scholar

East, R., Lomax, W., Willson, G., & Harris, P. (1994). Decision Making and Habit in Shopping Times. European Journal of Marketing, 28(4), 56–71. https://doi.org/10.1108/03090569410061196 EastR. LomaxW. WillsonG. HarrisP. 1994 Decision Making and Habit in Shopping Times European Journal of Marketing 28 4 56 71 https://doi.org/10.1108/03090569410061196 Search in Google Scholar

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139–150. https://doi.org/10.1002/mar.10064 ErogluS. A. MachleitK. A. DavisL. M. 2003 Empirical testing of a model of online store atmospherics and shopper responses Psychology & Marketing 20 2 139 150 https://doi.org/10.1002/mar.10064 Search in Google Scholar

Eysenck, M. (2012). Attention and Arousal: Cognition and Performance. Springer Science & Business Media. EysenckM. 2012 Attention and Arousal: Cognition and Performance Springer Science & Business Media Search in Google Scholar

Fill, C. (2009). Marketing communications: Interactivity, communities and content. Pearson Education. FillC. 2009 Marketing communications: Interactivity, communities and content Pearson Education Search in Google Scholar

Foxall, G. (2017). Behavioral Economics in Consumer Behavior Analysis. The Behavior Analyst, 40(1) 15–28. https://doi.org/10.1007/s40614-017-0127-4 FoxallG. 2017 Behavioral Economics in Consumer Behavior Analysis The Behavior Analyst 40 1 15 28 https://doi.org/10.1007/s40614-017-0127-4 Search in Google Scholar

Foxall, G. R. (2011). Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour. In G. P. Hodgkinson & J. K. Ford (Eds.), International review of industrial and organizational psychology (pp. 47–91). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781119992592.ch2 FoxallG. R. 2011 Brain, Emotion, and Contingency in the Explanation of Consumer Behaviour In HodgkinsonG. P. FordJ. K. (Eds.), International review of industrial and organizational psychology 47 91 John Wiley & Sons, Ltd https://doi.org/10.1002/9781119992592.ch2 Search in Google Scholar

Furnham, A., & Milner, R. (2013). The impact of mood on customer behavior: Staff mood and environmental factors. Journal of Retailing and Consumer Services, 20(6), 634–641. https://doi.org/10.1016/j.jretconser.2013.06.001 FurnhamA. MilnerR. 2013 The impact of mood on customer behavior: Staff mood and environmental factors Journal of Retailing and Consumer Services 20 6 634 641 https://doi.org/10.1016/j.jretconser.2013.06.001 Search in Google Scholar

Gabriel, Y., & Lang, T. (2006). The Unmanageable Consumer. SAGE. GabrielY. LangT. 2006 The Unmanageable Consumer SAGE Search in Google Scholar

Gaczek, P. (2016). Emocje czy rozum? Co kształtuje decyzje zakupowe nabywców? [Emotions or Reason? What Shapes Consumer Purchase Decisions]. In K. Pająk (Ed.) Innowacyjność wyzwaniem dla współczesnej gospodarki (pp. 251–262). [in Polish]. GaczekP. 2016 Emocje czy rozum? Co kształtuje decyzje zakupowe nabywców? [Emotions or Reason? What Shapes Consumer Purchase Decisions] In PająkK. (Ed.) Innowacyjność wyzwaniem dla współczesnej gospodarki 251 262 [in Polish]. Search in Google Scholar

Gaur, S. S., Herjanto, H., & Makkar, M. (2014). Review of emotions research in marketing, 2002–2013. Journal of Retailing and Consumer Services, 21(6), 917–923. https://doi.org/10.1016/j.jretconser.2014.08.009 GaurS. S. HerjantoH. MakkarM. 2014 Review of emotions research in marketing, 2002–2013 Journal of Retailing and Consumer Services 21 6 917 923 https://doi.org/10.1016/j.jretconser.2014.08.009 Search in Google Scholar

Gerrig, R. J., Zimbardo, P. G., Campbell, A. J., Cumming, S. R., & Wilkes, F. J. (2015). Psychology and Life. Pearson Higher Education AU. GerrigR. J. ZimbardoP. G. CampbellA. J. CummingS. R. WilkesF. J. 2015 Psychology and Life Pearson Higher Education AU Search in Google Scholar

Geuens, M., De Pelsmacker, P., & Faseur, T. (2011). Emotional advertising: Revisiting the role of product category. Journal of Business Research, 64(4), 418–426. https://doi.org/10.1016/j.jbusres.2010.03.001 GeuensM. De PelsmackerP. FaseurT. 2011 Emotional advertising: Revisiting the role of product category Journal of Business Research 64 4 418 426 https://doi.org/10.1016/j.jbusres.2010.03.001 Search in Google Scholar

Gorbatkow, A. A. (2002). Zależność relacji między pozytywnymi i negatywnymi emocjami od poziomu rozwoju podmiotowego jednostki [Efficiency as a Moderator of Correlations Between Positive and Negative Emotions]. Czasopismo Psychologiczne, 8(1), 49–64. [in Polish]. GorbatkowA. A. 2002 Zależność relacji między pozytywnymi i negatywnymi emocjami od poziomu rozwoju podmiotowego jednostki [Efficiency as a Moderator of Correlations Between Positive and Negative Emotions] Czasopismo Psychologiczne 8 1 49 64 [in Polish]. Search in Google Scholar

Grigorios, L., Magrizos, S., Kostopoulos, I., Drossos, D., & Santos, D. (2022). Overt and covert customer data collection in online personalized advertising: The role of user emotions. Journal of Business Research, 141, 308–320. https://doi.org/10.1016/j.jbusres.2021.12.025 GrigoriosL. MagrizosS. KostopoulosI. DrossosD. SantosD. 2022 Overt and covert customer data collection in online personalized advertising: The role of user emotions Journal of Business Research 141 308 320 https://doi.org/10.1016/j.jbusres.2021.12.025 Search in Google Scholar

Groeppel-Klein, A. (2005). Arousal and consumer in-store behavior. Brain Research Bulletin, 67(5), 428–437. https://doi.org/10.1016/j.brainresbull.2005.06.012 Groeppel-KleinA. 2005 Arousal and consumer in-store behavior Brain Research Bulletin 67 5 428 437 https://doi.org/10.1016/j.brainresbull.2005.06.012 Search in Google Scholar

Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services, 52, 101891. https://doi.org/10.1016/j.jretconser.2019.101891 GuoJ. WangX. WuY. 2020 Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions Journal of Retailing and Consumer Services 52 101891 https://doi.org/10.1016/j.jretconser.2019.101891 Search in Google Scholar

Gurgu, E., Gurgu, I.-A., & Tonis, R. B. M. (2020). Neuromarketing for a better understanding of consumer needs and emotions. Independent Journal of Management & Production, 11(1), Article 1. https://doi.org/10.14807/ijmp.v11i1.993 GurguE. GurguI.-A. TonisR. B. M. 2020 Neuromarketing for a better understanding of consumer needs and emotions Independent Journal of Management & Production 11 1 Article 1. https://doi.org/10.14807/ijmp.v11i1.993 Search in Google Scholar

Halkias, G. (2015). Mental representation of brands: A schema-based approach to consumers' organization of market knowledge. Journal of Product & Brand Management, 24(5), 438–448. https://doi.org/10.1108/JPBM-02-2015-0818 HalkiasG. 2015 Mental representation of brands: A schema-based approach to consumers' organization of market knowledge Journal of Product & Brand Management 24 5 438 448 https://doi.org/10.1108/JPBM-02-2015-0818 Search in Google Scholar

Hamelin, N., Moujahid, O. E., & Thaichon, P. (2017). Emotion and advertising effectiveness: A novel facial expression analysis approach. Journal of Retailing and Consumer Services, 36, 103–111. https://doi.org/10.1016/j.jretconser.2017.01.001 HamelinN. MoujahidO. E. ThaichonP. 2017 Emotion and advertising effectiveness: A novel facial expression analysis approach Journal of Retailing and Consumer Services 36 103 111 https://doi.org/10.1016/j.jretconser.2017.01.001 Search in Google Scholar

Hansen, F., & Christensen, S. R. (2007). Emotions, Advertising and Consumer Choice. Copenhagen Business School Press DK. HansenF. ChristensenS. R. 2007 Emotions, Advertising and Consumer Choice Copenhagen Business School Press DK Search in Google Scholar

Hirschman, E. C., & Stern, B. B. (1999). The Roles of Emotion in Consumer Research. ACR North American Advances, NA-26. https://www.acrwebsite.org/volumes/8216/volumes/v26/NA-26/full HirschmanE. C. SternB. B. 1999 The Roles of Emotion in Consumer Research ACR North American Advances NA-26. https://www.acrwebsite.org/volumes/8216/volumes/v26/NA-26/full Search in Google Scholar

Hui, S. K., Inman, J. J., Huang, Y., & Suher, J. (2013). The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies. Journal of Marketing, 77(2), 1–16. https://doi.org/10.1509/jm.11.0436 HuiS. K. InmanJ. J. HuangY. SuherJ. 2013 The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies Journal of Marketing 77 2 1 16 https://doi.org/10.1509/jm.11.0436 Search in Google Scholar

Hursh, S. R. (2014). Behavioral economics and the analysis of consumption and choice. In The Wiley Blackwell handbook of operant and classical conditioning (pp. 275–305). Wiley Blackwell. https://doi.org/10.1002/9781118468135.ch12 HurshS. R. 2014 Behavioral economics and the analysis of consumption and choice In The Wiley Blackwell handbook of operant and classical conditioning 275 305 Wiley Blackwell https://doi.org/10.1002/9781118468135.ch12 Search in Google Scholar

Iberahim, H., Zureena, Z. N. A., Adila, R. A. S. R. N., & Quraisyiah, R. S. (2018). Determinants of Customer Impulse Buying Behavior at Product Specialist Fashion Retail Stores. Journal of Economic & Management Perspectives, 12(1), 538–544. https://www.proquest.com/docview/2266300723/abstract/BF2E862FE0F34B36PQ/1 IberahimH. ZureenaZ. N. A. AdilaR. A. S. R. N. QuraisyiahR. S. 2018 Determinants of Customer Impulse Buying Behavior at Product Specialist Fashion Retail Stores Journal of Economic & Management Perspectives 12 1 538 544 https://www.proquest.com/docview/2266300723/abstract/BF2E862FE0F34B36PQ/1 Search in Google Scholar

Ishak, F., & Abd Ghani, N. H. (2013). A review of the literature on brand loyalty and customer loyalty. Conference on Business Management Research (pp. 186–198). https://repo.uum.edu.my/id/eprint/16316/ IshakF. Abd GhaniN. H. 2013 A review of the literature on brand loyalty and customer loyalty Conference on Business Management Research 186 198 https://repo.uum.edu.my/id/eprint/16316/ Search in Google Scholar

Izard, C. E. (1991). The Psychology of Emotions. Springer Science & Business Media. IzardC. E. 1991 The Psychology of Emotions Springer Science & Business Media Search in Google Scholar

Jain, R., Aagja, J., & Bagdare, S. (2017). Customer experience – a review and research agenda. Journal of Service Theory and Practice, 27(3), 642–662. https://doi.org/10.1108/JSTP-03-2015-0064 JainR. AagjaJ. BagdareS. 2017 Customer experience – a review and research agenda Journal of Service Theory and Practice 27 3 642 662 https://doi.org/10.1108/JSTP-03-2015-0064 Search in Google Scholar

Kim, H. S., & Lee, J. H. (2017). Neuro-scientific Approach to Fashion Visual Merchandising – Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS. Journal of the Korean Society of Clothing and Textiles, 41(02), 254–265. https://doi.org/10.5850/JKSCT.2017.41.2.254 KimH. S. LeeJ. H. 2017 Neuro-scientific Approach to Fashion Visual Merchandising – Comparison of Brain Activation to Positive/Negative VM in Fashion Store Using fNIRS Journal of the Korean Society of Clothing and Textiles 41 02 254 265 https://doi.org/10.5850/JKSCT.2017.41.2.254 Search in Google Scholar

Kim, J., & Gupta, P. (2012). Emotional expressions in online user reviews: How they influence consumers' product evaluations. Journal of Business Research, 65(7), 985–992. https://doi.org/10.1016/j.jbusres.2011.04.013 KimJ. GuptaP. 2012 Emotional expressions in online user reviews: How they influence consumers' product evaluations Journal of Business Research 65 7 985 992 https://doi.org/10.1016/j.jbusres.2011.04.013 Search in Google Scholar

Kruszewska, A. (2018). Emocje, uczucia i społeczne zachowania emocjonalne dzieci na progu szkolnym: Z teorii i badań [Emotions, Feelings, and Social Emotional Behaviors of Children at the School Threshold: From Theory and Research]. Akka. [in Polish]. KruszewskaA. 2018 Emocje, uczucia i społeczne zachowania emocjonalne dzieci na progu szkolnym: Z teorii i badań [Emotions, Feelings, and Social Emotional Behaviors of Children at the School Threshold: From Theory and Research] Akka. [in Polish]. Search in Google Scholar

Laermans, R. (1993). Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1860–1914). Theory, Culture & Society, 10(4), 79–102. https://doi.org/10.1177/026327693010004005 LaermansR. 1993 Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1860–1914) Theory, Culture & Society 10 4 79 102 https://doi.org/10.1177/026327693010004005 Search in Google Scholar

Laros, F. J. M., & Steenkamp, J.-B. E. M. (2005). Emotions in consumer behavior: A hierarchical approach. Journal of Business Research, 58(10), 1437–1445. https://doi.org/10.1016/j.jbusres.2003.09.013 LarosF. J. M. SteenkampJ.-B. E. M. 2005 Emotions in consumer behavior: A hierarchical approach Journal of Business Research 58 10 1437 1445 https://doi.org/10.1016/j.jbusres.2003.09.013 Search in Google Scholar

Larson, J. S., Bradlow, E. T., & Fader, P. S. (2005). An exploratory look at supermarket shopping paths. International Journal of Research in Marketing, 22(4), 395–414. https://doi.org/10.1016/j.ijresmar.2005.09.005 LarsonJ. S. BradlowE. T. FaderP. S. 2005 An exploratory look at supermarket shopping paths International Journal of Research in Marketing 22 4 395 414 https://doi.org/10.1016/j.ijresmar.2005.09.005 Search in Google Scholar

Le, D., Pratt, M., Wang, Y., Scott, N., & Lohmann, G. (2020). How to win the consumer's heart? Exploring appraisal determinants of consumer pre-consumption emotions. International Journal of Hospitality Management, 88, 102542. https://doi.org/10.1016/j.ijhm.2020.102542 LeD. PrattM. WangY. ScottN. LohmannG. 2020 How to win the consumer's heart? Exploring appraisal determinants of consumer pre-consumption emotions International Journal of Hospitality Management 88 102542 https://doi.org/10.1016/j.ijhm.2020.102542 Search in Google Scholar

Levy, M., & Weitz, B. A. (2001). Retailing Management. Irwin/McGraw-Hill. LevyM. WeitzB. A. 2001 Retailing Management Irwin/McGraw-Hill Search in Google Scholar

Li, H., Qi, R., Liu, H., Meng, F., & Zhang, Z. (2021). Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation. International Journal of Hospitality Management, 92, 102729. https://doi.org/10.1016/j.ijhm.2020.102729 LiH. QiR. LiuH. MengF. ZhangZ. 2021 Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation International Journal of Hospitality Management 92 102729 https://doi.org/10.1016/j.ijhm.2020.102729 Search in Google Scholar

Matušínská, K., & Zapletalová, Š. (2021). Rational and emotional aspects of consumer behaviour. Forum Scientiae Oeconomia, 9(2), Article 2. https://doi.org/10.23762/FSO_VOL9_NO2_5 MatušínskáK. ZapletalováŠ. 2021 Rational and emotional aspects of consumer behaviour Forum Scientiae Oeconomia 9 2 Article 2. https://doi.org/10.23762/FSO_VOL9_NO2_5 Search in Google Scholar

McDonald, W. J. (1994). Time use in shopping: The role of personal characteristics. Journal of Retailing, 70(4), 345–365. https://doi.org/10.1016/0022-4359(94)90004-3 McDonaldW. J. 1994 Time use in shopping: The role of personal characteristics Journal of Retailing 70 4 345 365 https://doi.org/10.1016/0022-4359(94)90004-3 Search in Google Scholar

Mostafa, R. B., & Kasamani, T. (2020). Brand experience and brand loyalty: Is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics, 33(4), 1033–1051. https://doi.org/10.1108/APJML-11-2019-0669 MostafaR. B. KasamaniT. 2020 Brand experience and brand loyalty: Is it a matter of emotions? Asia Pacific Journal of Marketing and Logistics 33 4 1033 1051 https://doi.org/10.1108/APJML-11-2019-0669 Search in Google Scholar

Mruk, H. (2017). Zachowania konsumentów w świetle ekonomii behawioralnej [Consumer behavior in the light of behavioral economics]. Studia Ekonomiczne, 312, 82–95. [in Polish]. MrukH. 2017 Zachowania konsumentów w świetle ekonomii behawioralnej [Consumer behavior in the light of behavioral economics] Studia Ekonomiczne 312 82 95 [in Polish]. Search in Google Scholar

Mullen, B., & Johnson, C. (2013). The Psychology of Consumer Behavior. Psychology Press. MullenB. JohnsonC. 2013 The Psychology of Consumer Behavior Psychology Press Search in Google Scholar

Nageswaran, L., Cho, S.-H., & Scheller-Wolf, A. A. (2019). Consumer Return Policies in Omnichannel Operations (SSRN Scholarly Paper 3046206). https://doi.org/10.2139/ssrn.3046206 NageswaranL. ChoS.-H. Scheller-WolfA. A. 2019 Consumer Return Policies in Omnichannel Operations (SSRN Scholarly Paper 3046206) https://doi.org/10.2139/ssrn.3046206 Search in Google Scholar

Niedzielska, A. (2016). Emotions on Marketing in the Light of Theoretical Deliberations and Results of Qualitative Research. Marketing i Zarządzanie, 45, 327–337. https://doi.org/10.18276/miz.2016.45-29 NiedzielskaA. 2016 Emotions on Marketing in the Light of Theoretical Deliberations and Results of Qualitative Research Marketing i Zarządzanie 45 327 337 https://doi.org/10.18276/miz.2016.45-29 Search in Google Scholar

Nobbs, K., Foong, K. M., & Baker, J. (2015). An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing, 6(1), 4–19. https://doi.org/10.1080/20932685.2014.971491 NobbsK. FoongK. M. BakerJ. 2015 An exploration of fashion visual merchandising and its role as a brand positioning device Journal of Global Fashion Marketing 6 1 4 19 https://doi.org/10.1080/20932685.2014.971491 Search in Google Scholar

Nobbs, K., McColl, J., & Shearer, L. (2011). An exploratory study into the strategic significance of visual merchandising: The case of vintage fashion retailing. In M. Pedroni (Ed.) From Production to Consumption: The Cultural Industry of Fashion. Inter-Disciplinary Press. NobbsK. McCollJ. ShearerL. 2011 An exploratory study into the strategic significance of visual merchandising: The case of vintage fashion retailing In PedroniM. (Ed.) From Production to Consumption: The Cultural Industry of Fashion Inter-Disciplinary Press Search in Google Scholar

Novak, T. P., & Hoffman, D. L. (2009). The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition. Journal of Consumer Research, 36(1), 56–72. https://doi.org/10.1086/596026 NovakT. P. HoffmanD. L. 2009 The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition Journal of Consumer Research 36 1 56 72 https://doi.org/10.1086/596026 Search in Google Scholar

Olney, T. J., Holbrook, M. B., & Batra, R. (1991). Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time. Journal of Consumer Research, 17(4), 440–453. https://doi.org/10.1086/208569 OlneyT. J. HolbrookM. B. BatraR. 1991 Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time Journal of Consumer Research 17 4 440 453 https://doi.org/10.1086/208569 Search in Google Scholar

Olson, D., Russell, C. S., & Sprenkle, D. H. (2014). Circumplex Model: Systemic Assessment and Treatment of Families. Routledge. OlsonD. RussellC. S. SprenkleD. H. 2014 Circumplex Model: Systemic Assessment and Treatment of Families Routledge Search in Google Scholar

Otamendi, F., & Sutil Martín, D. L. (2020). The Emotional Effectiveness of Advertisement. Frontiers in Psychology, 11. https://www.frontiersin.org/articles/10.3389/fpsyg.2020.02088 OtamendiF. Sutil MartínD. L. 2020 The Emotional Effectiveness of Advertisement Frontiers in Psychology 11 https://www.frontiersin.org/articles/10.3389/fpsyg.2020.02088 Search in Google Scholar

Park, H. H., Jeon, J. O., & Sullivan, P. (2015). How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention? The International Review of Retail, Distribution and Consumer Research, 25(1), 87–104. https://doi.org/10.1080/09593969.2014.918048 ParkH. H. JeonJ. O. SullivanP. 2015 How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention? The International Review of Retail, Distribution and Consumer Research 25 1 87 104 https://doi.org/10.1080/09593969.2014.918048 Search in Google Scholar

Parker, K. W. (2003). Sign Consumption in the 19th-Century Department Store: An Examination of Visual Merchandising in the Grand Emporiums (1846–1900). Journal of Sociology, 39(4), 353–371. https://doi.org/10.1177/0004869003394003 ParkerK. W. 2003 Sign Consumption in the 19th-Century Department Store: An Examination of Visual Merchandising in the Grand Emporiums (1846–1900) Journal of Sociology 39 4 353 371 https://doi.org/10.1177/0004869003394003 Search in Google Scholar

Patrzałek, W. (Ed.). (2016). Konsumpcja jako forma komunikacji społecznej: Nowe paradygmaty i konteksty badawcze [Consumption as a Form of Social Communication: New Paradigms and Research Contexts]. Wydawnictwo Uniwersytetu Ekonomicznego. [in Polish]. PatrzałekW. (Ed.). 2016 Konsumpcja jako forma komunikacji społecznej: Nowe paradygmaty i konteksty badawcze [Consumption as a Form of Social Communication: New Paradigms and Research Contexts] Wydawnictwo Uniwersytetu Ekonomicznego [in Polish]. Search in Google Scholar

Petrosky-Nadeau, N., Wasmer, E., & Zeng, S. (2016). Shopping time. Economics Letters, 143, 52–60. https://doi.org/10.1016/j.econlet.2016.02.003 Petrosky-NadeauN. WasmerE. ZengS. 2016 Shopping time Economics Letters 143 52 60 https://doi.org/10.1016/j.econlet.2016.02.003 Search in Google Scholar

Pluta-Olearnik, M., & Szulga, P. (2022). The Importance of Emotions in Consumer Purchase Decisions – A Neuromarketing Approach. Marketing of Scientific and Research Organizations, 44(2), 87–104. https://doi.org/10.2478/minib-2022-0010 Pluta-OlearnikM. SzulgaP. 2022 The Importance of Emotions in Consumer Purchase Decisions – A Neuromarketing Approach Marketing of Scientific and Research Organizations 44 2 87 104 https://doi.org/10.2478/minib-2022-0010 Search in Google Scholar

Poels, K., & Dewitte, S. (2019). The role of emotions in advertising: A call to action. Journal of Advertising, 48(1), 81–90. https://doi.org/10.1080/00913367.2019.1579688 PoelsK. DewitteS. 2019 The role of emotions in advertising: A call to action Journal of Advertising 48 1 81 90 https://doi.org/10.1080/00913367.2019.1579688 Search in Google Scholar

Rasmussen, A. S., & Berntsen, D. (2009). Emotional valence and the functions of autobiographical memories: Positive and negative memories serve different functions. Memory & Cognition, 37(4), 477–492. https://doi.org/10.3758/MC.37.4.477 RasmussenA. S. BerntsenD. 2009 Emotional valence and the functions of autobiographical memories: Positive and negative memories serve different functions Memory & Cognition 37 4 477 492 https://doi.org/10.3758/MC.37.4.477 Search in Google Scholar

Reed, D. D., Niileksela, C. R., & Kaplan, B. A. (2013). Behavioral economics: A tutorial for behavior analysis in practice. Behavior Analysis in Practice, 6(1), 34–54. ReedD. D. NiilekselaC. R. KaplanB. A. 2013 Behavioral economics: A tutorial for behavior analysis in practice Behavior Analysis in Practice 6 1 34 54 Search in Google Scholar

Reisenzein, R. (1994). Pleasure-arousal theory and the intensity of emotions. Journal of Personality and Social Psychology, 67(3), 525–539. https://doi.org/10.1037/0022-3514.67.3.525 ReisenzeinR. 1994 Pleasure-arousal theory and the intensity of emotions Journal of Personality and Social Psychology 67 3 525 539 https://doi.org/10.1037/0022-3514.67.3.525 Search in Google Scholar

Reisenzein, R. (2007). What is a definition of emotion? And are emotions mental-behavioral processes? Social Science Information, 46(3), 424–428. https://doi.org/10.1177/05390184070460030110 ReisenzeinR. 2007 What is a definition of emotion? And are emotions mental-behavioral processes? Social Science Information 46 3 424 428 https://doi.org/10.1177/05390184070460030110 Search in Google Scholar

Richard, B., Zynep, G.-C., & Joseph, P. (2002). The Social Psychology Of Consumer Behaviour. McGraw-Hill Education (UK). RichardB. ZynepG.-C. JosephP. 2002 The Social Psychology Of Consumer Behaviour McGraw-Hill Education (UK) Search in Google Scholar

Richardson Bareham, J. (2004). Can consumers be predicted or are they unmanageable? International Journal of Contemporary Hospitality Management, 16(3), 159–165. https://doi.org/10.1108/09596110410531140 Richardson BarehamJ. 2004 Can consumers be predicted or are they unmanageable? International Journal of Contemporary Hospitality Management 16 3 159 165 https://doi.org/10.1108/09596110410531140 Search in Google Scholar

Robbins, T. W., & Everitt, B. J. (1995). Arousal systems and attention. In The cognitive neurosciences (pp. 703–720). The MIT Press. RobbinsT. W. EverittB. J. 1995 Arousal systems and attention In The cognitive neurosciences 703 720 The MIT Press Search in Google Scholar

Rodgers, S., & Thorson, E. (2012). Advertising Theory. Routledge. RodgersS. ThorsonE. 2012 Advertising Theory Routledge Search in Google Scholar

Russell, J. A. (1980). A circumplex model of affect. Journal of Personality and Social Psychology, 39(6), 1161–1178. https://doi.org/10.1037/h0077714 RussellJ. A. 1980 A circumplex model of affect Journal of Personality and Social Psychology 39 6 1161 1178 https://doi.org/10.1037/h0077714 Search in Google Scholar

Schiffman, L., O'Cass, A., Paladino, A., & Carlson, J. (2013). Consumer Behaviour. Pearson Higher Education AU. SchiffmanL. O'CassA. PaladinoA. CarlsonJ. 2013 Consumer Behaviour Pearson Higher Education AU Search in Google Scholar

Soscia, I. (2013). Emotions and Consumption Behaviour. Edward Elgar Publishing. SosciaI. 2013 Emotions and Consumption Behaviour Edward Elgar Publishing Search in Google Scholar

Spanjaard, D., Young, L., & Freeman, L. (2014). Emotions in supermarket brand choice: A multi-method approach. Qualitative Market Research: An International Journal, 17(3), 209–224. https://doi.org/10.1108/QMR-10-2012-0049 SpanjaardD. YoungL. FreemanL. 2014 Emotions in supermarket brand choice: A multi-method approach. Qualitative Market Research An International Journal 17 3 209 224 https://doi.org/10.1108/QMR-10-2012-0049 Search in Google Scholar

Swanson, K. K., & Everett, J. C. (2015). Promotion in the merchandising environment. Bloomsbury Publishing USA. SwansonK. K. EverettJ. C. 2015 Promotion in the merchandising environment Bloomsbury Publishing USA Search in Google Scholar

Syaekhoni, M. A., Lee, C., & Kwon, Y. S. (2018). Analyzing customer behavior from shopping path data using operation edit distance. Applied Intelligence, 48(8), 1912–1932. https://doi.org/10.1007/s10489-016-0839-2 SyaekhoniM. A. LeeC. KwonY. S. 2018 Analyzing customer behavior from shopping path data using operation edit distance Applied Intelligence 48 8 1912 1932 https://doi.org/10.1007/s10489-016-0839-2 Search in Google Scholar

Szymańska, K. (2017). Determinanty zachowań klientów w miejscu sprzedaży – wstępne wyniki badań [Determinants of Customer Behavior at the Point of Sale – Preliminary Research Results]. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 489, 416–426. [in Polish]. SzymańskaK. 2017 Determinanty zachowań klientów w miejscu sprzedaży – wstępne wyniki badań [Determinants of Customer Behavior at the Point of Sale – Preliminary Research Results] Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu 489 416 426 [in Polish]. Search in Google Scholar

Thayer, R. E. (1990). The Biopsychology of Mood and Arousal. Oxford University Press. ThayerR. E. 1990 The Biopsychology of Mood and Arousal Oxford University Press Search in Google Scholar

Thayer, R. E., & McNally, R. J. (1992). The Biopsychology of Mood and Arousal. Cognitive and Behavioral Neurology, 5(1), 65. ThayerR. E. McNallyR. J. 1992 The Biopsychology of Mood and Arousal Cognitive and Behavioral Neurology 5 1 65 Search in Google Scholar

Trevisan, E. (2016). The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy. Routledge. TrevisanE. 2016 The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy Routledge Search in Google Scholar

Vainikka, B. (2015). Psychological Factors Influencing Consumer Behaviour. (Bachelor's thesis). Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu). http://www.theseus.fi/handle/10024/96405 VainikkaB. 2015 Psychological Factors Influencing Consumer Behaviour (Bachelor's thesis). Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu). http://www.theseus.fi/handle/10024/96405 Search in Google Scholar

Valecha, H., Varma, A., Khare, I., Sachdeva, A., & Goyal, M. (2018). Prediction of Consumer Behaviour using Random Forest Algorithm. 2018 5th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON), 1–6. https://doi.org/10.1109/UPCON.2018.8597070 ValechaH. VarmaA. KhareI. SachdevaA. GoyalM. 2018 Prediction of Consumer Behaviour using Random Forest Algorithm 2018 5th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON) 1 6 https://doi.org/10.1109/UPCON.2018.8597070 Search in Google Scholar

Verduyn, P., Mechelen, I. V., & Frederix, E. (2012). Determinants of the shape of emotion intensity profiles. Cognition and Emotion, 26(8), 1486–1495. https://doi.org/10.1080/02699931.2012.662152 VerduynP. MechelenI. V. FrederixE. 2012 Determinants of the shape of emotion intensity profiles Cognition and Emotion 26 8 1486 1495 https://doi.org/10.1080/02699931.2012.662152 Search in Google Scholar

Virvilaitė, R., Saladienė, V., & Žvinklytė, J. (2011). The Impact of external and internal stimuli on impulsive purchasing. Ekonomika Ir Vadyba, 16, 1329–1336. VirvilaitėR. SaladienėV. ŽvinklytėJ. 2011 The Impact of external and internal stimuli on impulsive purchasing Ekonomika Ir Vadyba 16 1329 1336 Search in Google Scholar

Wang, S., Cheah, J.-H., & Lim, X.-J. (2023). Online shopping cart abandonment: A review and research agenda. International Journal of Consumer Studies, 47(2), 453–473. https://doi.org/10.1111/ijcs.12876 WangS. CheahJ.-H. LimX.-J. 2023 Online shopping cart abandonment: A review and research agenda International Journal of Consumer Studies 47 2 453 473 https://doi.org/10.1111/ijcs.12876 Search in Google Scholar

Wang, X., Guo, J., Wu, Y., & Liu, N. (2019). Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews. Internet Research, 30(2), 463–485. https://doi.org/10.1108/INTR-09-2018-0415 WangX. GuoJ. WuY. LiuN. 2019 Emotion as signal of product quality: Its effect on purchase decision based on online customer reviews Internet Research 30 2 463 485 https://doi.org/10.1108/INTR-09-2018-0415 Search in Google Scholar

Waszkiewicz-Raviv, A., Jasiewicz, J., & Jupowicz-Ginalska, A. (2018). Walencja emocjonalna online. Kompetencje cyfrowe a pomiar reakcji emocjonalnych w świetle badań jakościowych i biometrycznych [Emotional Valence Online: Digital Competencies and Measurement of Emotional Reactions in the Light of Qualitative and Biometric Research]. Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, 4(10), 114–124. [in Polish]. https://doi.org/10.24917/20837275.10.4.9 Waszkiewicz-RavivA. JasiewiczJ. Jupowicz-GinalskaA. 2018 Walencja emocjonalna online. Kompetencje cyfrowe a pomiar reakcji emocjonalnych w świetle badań jakościowych i biometrycznych [Emotional Valence Online: Digital Competencies and Measurement of Emotional Reactions in the Light of Qualitative and Biometric Research] Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura 4 10 114 124 [in Polish]. https://doi.org/10.24917/20837275.10.4.9 Search in Google Scholar

Watson, L., & Spence, M. T. (2007). Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory. European Journal of Marketing, 41(5/6), 487–511. https://doi.org/10.1108/03090560710737570 WatsonL. SpenceM. T. 2007 Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory European Journal of Marketing 41 5/6 487 511 https://doi.org/10.1108/03090560710737570 Search in Google Scholar

Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43–57. https://doi.org/10.1016/0148-2963(82)90016-9 WeinbergP. GottwaldW. 1982 Impulsive consumer buying as a result of emotions Journal of Business Research 10 1 43 57 https://doi.org/10.1016/0148-2963(82)90016-9 Search in Google Scholar

Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (2005). Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration. Journal of Consumer Research, 31(4), 787–797. https://doi.org/10.1086/426613 WheelerS. C. PettyR. E. BizerG. Y. 2005 Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration Journal of Consumer Research 31 4 787 797 https://doi.org/10.1086/426613 Search in Google Scholar

Williams, P., Hung, I. W., Mukhopadhyay, A., Pieters, R., Zhou, X., Wildschut, T., Sedikides, C., Shi, K., Feng, C., Mogilner, C., Aaker, J., Kamvar, S. D., Di Muro, F., & Murray, K. B. (2014). Emotions and Consumer Behavior. Journal of Consumer Research, 40(5), viii–xi. https://doi.org/10.1086/674429 WilliamsP. HungI. W. MukhopadhyayA. PietersR. ZhouX. WildschutT. SedikidesC. ShiK. FengC. MogilnerC. AakerJ. KamvarS. D. Di MuroF. MurrayK. B. 2014 Emotions and Consumer Behavior Journal of Consumer Research 40 5 viii xi https://doi.org/10.1086/674429 Search in Google Scholar

Xie, C., Chiang, C.-Y., Xu, X., & Gong, Y. (2023). The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store. Journal of Retailing and Consumer Services, 72, 103227. https://doi.org/10.1016/j.jretconser.2022.103227 XieC. ChiangC.-Y. XuX. GongY. 2023 The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store Journal of Retailing and Consumer Services 72 103227 https://doi.org/10.1016/j.jretconser.2022.103227 Search in Google Scholar

Yi, S., & Jai, T. (2020). Impacts of consumers' beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion. Journal of Hospitality Marketing & Management, 29(6), 662–681. https://doi.org/10.1080/19368623.2020.1692267 YiS. JaiT. 2020 Impacts of consumers' beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion Journal of Hospitality Marketing & Management 29 6 662 681 https://doi.org/10.1080/19368623.2020.1692267 Search in Google Scholar

Zalega, T. (2015). Ekonomia behawioralna jako nowy nurt ekonomii – Zarys problematyki [Behavioral Economics as a New Trend in Economics – An Outline of the Problem]. Studia i Materiały / Wydział Zarządzania. Uniwersytet Warszawski, 1, 7–22. [in Polish]. https://doi.org/10.7172/1733-9758.2015.18.1 ZalegaT. 2015 Ekonomia behawioralna jako nowy nurt ekonomii – Zarys problematyki [Behavioral Economics as a New Trend in Economics – An Outline of the Problem] Studia i Materiały / Wydział Zarządzania. Uniwersytet Warszawski 1 7 22 [in Polish]. https://doi.org/10.7172/1733-9758.2015.18.1 Search in Google Scholar

Zaltman, G., & Zaltman, L. H. (2008). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers. Harvard Business Press. ZaltmanG. ZaltmanL. H. 2008 Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers Harvard Business Press Search in Google Scholar