Category | Cheaper online | No difference | Cheaper offline | |||
---|---|---|---|---|---|---|
Books | 95 | 99 | 1 | 1 | ||
Films | 75 | 96 | 2 | 3 | 1 | 1 |
Games apps | 25 | 34 | 45 | 62 | 3 | 4 |
Music | 73 | 78 | 19 | 20 | 1 | 1 |
Own collections | 29 | 40 | 41 | 57 | 2 | 3 |
Stationery | 66 | 89 | 7 | 9 | 1 | 1 |
Toys | 30 | 73 | 1 | 2 | 10 | 24 |
Apparel/shoes/kids | 16 | 18 | 72 | 80 | 2 | 2 |
Books | 63 | 94 | 1 | 1 | 3 | 4 |
Kid/mother | 81 | 79 | 2 | 2 | 20 | 19 |
Stationery | 44 | 88 | 6 | 12 | ||
Toys/games | 233 | 92 | 3 | 1 | 17 | 7 |
Spearman’s | Games and apps | Films | Own collections | Books | Music | Stationery | Toys |
---|---|---|---|---|---|---|---|
Top ranking | −0.1052 | −0.617 |
0.283 |
0.0209 | −0.415 |
0.0426 | −0.1027 |
Games and apps | −0.2258 | ||||||
Films | 0.0039 | ||||||
Own collections | 0.2069 | ||||||
Books | −0.0193 | ||||||
Music | −0.312 |
||||||
Stationery | −0.2165 | ||||||
Toys | −0.2857 |
Empik | Smyk | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
Books | Films | Games/apps | Music | Own collections | Stationery | Toys | Apparel/shoes/kids | Books | Kid/mother | Stationery | Toys/games | |
N | 96 | 78 | 73 | 93 | 72 | 74 | 41 | 90 | 67 | 103 | 50 | 253 |
Mean | −0.3745 | −0.2201 | −0.0295 | −0.0893 | −0.0918 | −0.2204 | −0.0627 | −0.0297 | −0.2583 | −0.0941 | −0.1280 | −0.1966 |
Std. Dev. | 0.0597 | 0.1997 | 0.0668 | 0.0619 | 0.2010 | 0.1239 | 0.3575 | 0.1237 | 0.1138 | 0.3708 | 0.3247 | 0.1992 |
Min | −0.4999 | −0.8502 | −0.2721 | −0.2668 | −0.4447 | −0.4604 | −0.6002 | −0.3334 | −0.5072 | −0.5774 | −0.4584 | −0.5001 |
Max | 0.0000 | 0.2456 | 0.0786 | 0.0004 | 0.8052 | 0.0629 | 1.2081 | 0.7647 | 0.1541 | 1.6660 | 0.9990 | 1.5554 |
Sector | Retailer | Search button/search path | No. of categories | No. of items | Channel price differentiation | Offer uniqueness | Verified |
---|---|---|---|---|---|---|---|
Apparel | H&M | Znajdz w sklepie | 8 | 45 | No | High | Online |
Reserved | Sprawdz dostępność w salonach | 4 | 20 | No | High | In store | |
Shoes | CCC | Dostępność produktu w sklepach | 2 | 10 | No | High | Online |
Cosmetics and perfume | Rossmann | 3 | 20 | No | Mixed | In store | |
Multimedia | Empik | Zarezerwuj w salonie | 7 | 30 | Yes | Mixed | Online |
Home electronics and appliances | RTV Euro AGD | Obejrzyj w sklepie → | 6 | 30 | No | Mixed | Online |
Zarezerwuj i odbierz w sklepie juz za godzinę! | |||||||
Media Expert | Dostępność w sklepie → Odbierz za godzinę! | 6 | 30 | No | Mixed | Online | |
Home and garden | Ikea | Produkt → Sklep dostçpny | 6 | 25 | No | High | Online |
Castorama | Sprawdź dostępność w innych sklepach | 6 | 30 | No | Mixed | Online | |
Leroy Merlin | Sprawdź dostępność w sklepie i zamów | 6 | 30 | No | Mixed | Online | |
Kids | Smyk | Sprawdź dostępność w sklepie stacjonarnym | 5 | 25 | Yes | Mixed | Online |
Sport | Decathlon | Darmowy odbiór w sklepie | 5 | 25 | No | High | Online |
Spearman’s | Toys/games | Apparel/shoes/kids | Kid/mother | Stationery | Books |
---|---|---|---|---|---|
Top ranking | 0.0862 | 0.273 |
0.310 |
0.314 |
0.1150 |
Toys/games | .146 |
||||
Apparel/shoes/Kids | 0.0306 | ||||
Kid/mother | −0.353 |
||||
Stationery | −0.391 |
||||
Books | −0.373 |