[1. AIbors — Garrigos, J. and de Miguel Molina, M. (2020). Integrating Customers and Suppliers in Retail Co-innovation. Journal Research — Technology Management, 63(3).]Search in Google Scholar
[2. Balaji, M. and Roy, S. (2017). Value co-creation with internet of things technology in the retail industry. Journal of Marketing Management, Vol. 33 Nos 1/2, 7–31.10.1080/0267257X.2016.1217914]Search in Google Scholar
[3. Baran, M., Ostrowska, A. and Pander, W. (2012). Innowacje popytowe, czyli jak tworzy się współczesne innowacje. Warszawa: Polska Agencja Rozwoju Przedsiębiorczości.]Search in Google Scholar
[4. Bartl, M., Füller, J., Mühlbacher, H. and Ernst, H. (2012). A manager’s perspective on virtual customer integration for new product development. Journal of Product Innovation Management, 29(6), 1031–1046.10.1111/j.1540-5885.2012.00946.x]Search in Google Scholar
[5. Bogers, M. (2011). The open innovation paradox: Knowledge sharing and protection in R&D collaborations. European Journal of Innovation Management, 14(1), 93–117.10.1108/14601061111104715]Search in Google Scholar
[6. Boudreau, K. J. and Lakhani, K. R. (2013). Using the Crowd as an Innovation Partner HBR. www.hbr.org]Search in Google Scholar
[7. Busse, M. and Siebert, R. (2018). The role of consumers in food innovation processes. European Journal of Innovation Management, 21(1).10.1108/EJIM-03-2017-0023]Search in Google Scholar
[8. Chepurna, M. and Criado, J. R. (2018). Identification of barriers to co-create online: the perspectives of customers and companies. Journal of Research in Interactive Marketing, 12(4), 452–471 Emerald Publishing.10.1108/JRIM-01-2018-0018]Search in Google Scholar
[9. Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology Boston. Harvard Business School Press.]Search in Google Scholar
[10. Cui, A. (2018). Customer Involvement in Innovation: A Review of Literature and Future Research Directions 2018. Review of Marketing Research, July 2018.]Search in Google Scholar
[11. Dobiegała-Korona, B. (2010). Strategie innowacji w budowie kapitału klienta. W: Zarządzanie wartością klienta. Pomiar i strategie, red. nauk. B. Dobiegała-Korona, T. Doligalski. Warszawa.]Search in Google Scholar
[12. Dziewanowska, K. (2017). Współtworzenie i współniszczenie wartości, czyli wady i zalety współpracy z klientem. Studia Ekonomiczne. Zeszyty Naukowe UE w Katowicach, 328.]Search in Google Scholar
[13. Greer, D.A. (2015). Defective co-creation. European Journal of Marketing, 49(1/2), 238–261.10.1108/EJM-07-2012-0411]Search in Google Scholar
[14. Gummesson, E. and Mele, C. (2010). Marketing as value co-creation through network interaction and resource integration. Journal of Business Market Management, 4(4), 181–198.10.1007/s12087-010-0044-2]Search in Google Scholar
[15. Harris, L.C. and Ogbonna, E. (2006). Service Sabotage: A Study of Antecedents and Consequences. Journal of the Academy of Marketing Science, 34(4), 543–558.10.1177/0092070306287324]Search in Google Scholar
[16. Hoyer, W. D., Chandy, R., Dorotic, M., Krafft, M. and Singh, S. S. (2010). Consumer co-creation in new product development. Journal of Service Research, 13(3), 283–296.10.1177/1094670510375604]Search in Google Scholar
[17. Howe, J. (2006), Rise of the crowdsourcing. Wired magazine, 14(6) 1–4.]Search in Google Scholar
[18. Innowacje IT, (2020). Innowacje w obszarze IT zaczynają się od konsumentów. www.money.pl (11.12.2020).]Search in Google Scholar
[19. Kieżel, M. and Wiechoczek, J. (2016). Zaangażowanie klienta (ce) w sektorze dóbr zaawansowanych technicznie oraz sektorze bankowym. Studia i Prace WNEIIZ US, 434/2.]Search in Google Scholar
[20. Lakhani, K. R. and Wolf, R. G. (2003). Why Hackers Do What They Do: Understanding Motivation and Effort in Free/Open Source Software Projects. Electronic Journal Unfollow journal. DOI: 10.2139/ssrn.44304010.2139/ssrn.443040]Search in Google Scholar
[21. Lichtenthaler, U. (2010). Intellectual property and open innovation: An empirical analysis. International Journal of Technology Management, 52(3/4), 372–391.10.1504/IJTM.2010.035981]Search in Google Scholar
[22. Liu, Q., Zhao, X. and Sun, B. (2018). Value co-creation mechanisms of enterprises and users under crowdsource-based open innovation. International Journal of Crowd Science, 2(1).10.1108/IJCS-01-2018-0001]Search in Google Scholar
[23. Malinowski, B. F. (2018). Czym jest crowdsourcing. www.wethecrowd.pl (21.04.2019).]Search in Google Scholar
[24. Masser, K. and Mory, L. Gamification-Engaging People by Letting Them Have Fun. www.link.springer.com]Search in Google Scholar
[25. Mazurek-Łopacińska, K. (2013). Klient w kreowaniu innowacji na współczesnym rynku: modele, narzędzia, przykłady. Handel Wewnętrzny, 1–2.]Search in Google Scholar
[26.Mazurek-Łopacińska, K. (2012). The Customer in Creating Innovation — Challenge for the Enterprise. W: Olejniczuk-Merta A. (red.), The Transformation of Consumption and Consumer Behaviour. Warszawa: IBRKK.]Search in Google Scholar
[27. Mention, A.-L. and Al-Sharieh, S. (2013). Open Innovation and Intellectual Property: The Relationship and Its Challenges, www.researchgate.net (15.05.2020).]Search in Google Scholar
[28. Mierzejewska, B. (2008). Open innovation — nowe podejście w procesach innowacji. E-Mentor, 2(24).]Search in Google Scholar
[29. Milewski, F. (2015) (red.). Tłum jako źródło wiedzy i kapitału. PARP.]Search in Google Scholar
[30. Mohr, J. J. and Sarin, S. (2009). Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing. Journal of the Academy of Marketing Science, 37, 85–96.10.1007/s11747-008-0101-5]Search in Google Scholar
[31. Nestlé’s Open Innovation Platform Celebrates Two Years Of Creative Solutions Jun 26 2018 3:00. www.esmagazine.com (7.11.2019).]Search in Google Scholar
[32. Norton, K., (2019). 12 Brands Using Crowdsourcing for Product Design Ideas, www.cadcrowd.com (21.12.2020)]Search in Google Scholar
[33. Ohori, K. and Takahashi, S. (2007). Agent-based Analysis of Lead User Innovation in Consumer Product Market. W: Agent — Based Approaches in Economic and Social Complex, vol. 6, Springer vol. 6, 267–279.]Search in Google Scholar
[34. Pierrard, S. (2019). Innovation ouverte: vers de nouveaux modeles de propriété intellectuelle?www.lavery.ca (15.12.2020).]Search in Google Scholar
[35. Raport Nordic Innovation Center. (2010), 21.]Search in Google Scholar
[36. Robra-Bissantz, S. and Lattemann, Ch. (2017). Customer-Oriented Strategies and Gamification-The Example of Open Customer Innovation. W: Stieglitz S., Lattemann Ch., Robra-Bissantz, S., Zarnekow, R. and Brockmann, T., Gamification. Using Game Elements in Serious Contexts. Springer.]Search in Google Scholar
[37. Rossi, M. V. and Magni, D. (2017). Investigating Intellectual Capital Role inValue Co Creation lectual Capital. Journal of Marketing, 1.]Search in Google Scholar
[38. Rycharska M., Kuczwalski R., Stokalski B. and Ozimek, W. (2011). Gra o klienta czy gra z klientem? Nowa generacja usług elektronicznych. W: Gotowi na innowacje. Warszawa: Infovide-Matrix.]Search in Google Scholar
[39. Sopińska, A. (2013). Otwarte innowacje bazujące na mądrości „tłumu” — podstawa sukcesu współczesnego przedsiębiorstwa. Zarządzanie i Finanse, 11(4). Uniwersytet Gdański.]Search in Google Scholar
[40. Surowiecki, Korzyści i zagrożenia crowdsourcingu. www.nf.pl (11.04.2019).]Search in Google Scholar
[41. Szopik-Depczyńska, K. (2018). Koncepcja innowacji kreowanej przez użytkownika w działalności badawczo-rozwojowej. Wydawnictwo Naukowe Uniwersytetu Szczecińskiego.]Search in Google Scholar
[42. Tapscott, D. and Williams, A. D., (2011). Makrowikinomia. Reset świata i biznesu. Warszawa: Wydawnictwo Studio Emka.]Search in Google Scholar
[43. Vassileva, J. (2012). Motivating participation in social computing applications: A user modeling perspective. User Modeling and User-Adapted Interaction, 22(1–2), 177–201.10.1007/s11257-011-9109-5]Search in Google Scholar
[44. Von Hippel, E. (2005). Democratizing Innovation. The MIT Press Cambridge. London: Massachusetts. https://doi.org/10.7551/mitpress/2333.001.000110.7551/mitpress/2333.001.0001]Search in Google Scholar
[45. Wojnicka, E. (2011). Popytowe podejście do innowacji — charakterystyka koncepcji. PARP.]Search in Google Scholar
[46. Wściubiak, Ł. (2017). Rola praw własności intelektualnej w świetle koncepcji otwartych innowacji. Studia i Prace WNEIZ US, 48/3.]Search in Google Scholar
[47. www.mystarbucksidea.force.com (15.12.2020).]Search in Google Scholar
[48. www.unilever.com/about/innovation/open-innovation/ (4.01.2019).]Search in Google Scholar
[49. Zichermann, G. and Linder, J. (2010). Game-based marketing: inspire customer loyalty through rewards, challenges, and contests. New Jersey: Wiley.]Search in Google Scholar