Exploring the social interest in agritourism among the urban population of Kazakhstan
, e | 31 gen 2020
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 31 gen 2020
Pagine: 16 - 23
Ricevuto: 02 lug 2019
Accettato: 26 ott 2019
DOI: https://doi.org/10.2478/mgrsd-2019-0026
Parole chiave
© 2020 Aiman Shaken, Mirosław Mika, Roman V Plokhikh, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Preferences and expectations of respondents regarding agritourism farm services
| Category | Number of indications | % of respondents |
|---|---|---|
| Facilities | ||
| Bathroom and toilet in the house | 337 | 58 |
| Availability of mobile communication and the Internet | 196 | 34 |
| Rural bath, sauna, etc. | 167 | 29 |
| Accommodation in a separate rural house | 155 | 27 |
| Picnic area | 100 | 17 |
| Grocery store presence | 82 | 14 |
| Availability of bank card payment | 51 | 9 |
| Car parking zone | 19 | 3 |
| Special infrastructure for persons with disabilities | 16 | 3 |
| Catering | ||
| Consuming environmentally friendly products | 294 | 51 |
| Rural home-made food | 266 | 46 |
| Health improvement ( | 194 | 34 |
| Familiarity with the peculiarities of national cuisine | 88 | 15 |
| Active recreation | ||
| Excursions | 162 | 28 |
| Hunting and fishing | 87 | 15 |
| Boating | 68 | 12 |
| Observation and participation in folk customs | 47 | 8 |
| Craft skills acquisition | 39 | 7 |
| Gardening | 36 | 6 |
| Sports | 36 | 6 |
| Care for livestock | 22 | 4 |
| Horse riding | 3 | 1 |
| Other | 3 | 1 |
Respondents’ preferences regarding holiday / vacation trips
| Category | Number of indications | % of respondents |
|---|---|---|
| Seaside tourism | 261 | 45 |
| Combination of different forms of tourism | 236 | 41 |
| Sightseeing | 98 | 17 |
| Weekend tourism | 84 | 15 |
| Sport tourism | 32 | 6 |
| Ecotourism | 26 | 5 |
| Agri- / rural tourism | 16 | 3 |
| City tourism | 5 | 1 |
| Mountain hiking | 4 | 1 |
An assessment of agritourism in the context of participation in rural tourism by respondents
| No | Rather no | It’s hard to say | Rather yes | Yes | In total | ||
|---|---|---|---|---|---|---|---|
| No | 3 | 1 | 1 | 1 | 2 | 7 | |
| Rather no | 2 | 5 | 1 | 1 | 2 | 11 | |
| It’s hard to say | 4 | 5 | 7 | 5 | 8 | 29 | |
| Rather yes | 2 | 2 | 4 | 11 | 8 | 27 | |
| Yes | 2 | 1 | 1 | 3 | 19 | 26 | |
| In total | 13 | 14 | 14 | 21 | 38 | 100 | |
The social recognition and attractiveness of agritourism among respondents
| No | Rather no | It’s hard to say | Rather yes | Yes | In total | ||
|---|---|---|---|---|---|---|---|
| No | 5 | 6 | 21 | 11 | 6 | 49 | |
| Yes | 2 | 6 | 8 | 16 | 19 | 51 | |
| In total | 7 | 12 | 29 | 27 | 25 | 100 | |
The values of agritourism in the opinions and beliefs of the respondents
| Values | Number of indications | % of respondents |
|---|---|---|
| Clean air, quiet, environmentally friendly and natural food | 414 | 72 |
| Feeling of closeness and unity with nature | 156 | 27 |
| Peaceful rural life | 144 | 25 |
| New impressions and understanding of rural lifestyle | 134 | 23 |
| Comfortable living conditions of home | 68 | 12 |
| Other | 2 | 1 |
The respondents’ willingness to pay for a one-night stay on an agritourism farm
| Value (in KZT) | Number of indications | % of respondents |
|---|---|---|
| < 5,000 | 106 | 18 |
| 5,000 – 10,000 | 247 | 43 |
| 10,001 – 16,000 | 107 | 19 |
| 16,001 – 22,000 | 53 | 9 |
| > 22,000 | 64 | 11 |
| Total | 577 | 100 |
Characteristcs of the test sample
| Gender | Age | Education level | Employment | Monthly income (in KZT) | |||||
|---|---|---|---|---|---|---|---|---|---|
| Female | 64 % | 18–24 | 38 % | Primary school | 9 % | Governmental employee | 29 % | 25,000 – 50,000 | 26 % |
| Housekeeping | 2 % | 50,000 – 75,000 | 4 % | ||||||
| 25–34 | 29 % | Bachelor | 52 % | Private sector | 31 % | 75,000 – 100,000 | 18 % | ||
| Male | 46 % | 35–44 | 19 % | Retired | 2 % | > 100,000 | 42 % | ||
| 45–54 | 10 % | Self-employment | 9 % | 100 KZT = 0.2603 USD (Jan 2019) | |||||
| 55+ | 3 % | Master | 39 % | Student | 26 % | ||||
| Unemployed | 1 % | ||||||||