Image and Attributes of the Police as an Employer in Poland – Perspective of the Z-Generation

Recruitment to the Police is a continuous process aimed at supplementing the shortage of human resources, whose number for many years has oscillated around 4 thousand. Taking into account the difficulty of obtaining candidates for service, as well as high competitiveness on the labour market among employers, the aim of the conducted research was to identify the quality of the image of the Police as an employer in Poland from the perspective of generation Z, i.e. the group of potential candidates for service. The analysis also focused on the attributes of Police attractiveness, paying particular attention to attractiveness in the economic, developmental and psychological dimensions. An attempt was also made to indicate a typical image of the Police as an employer by means of subjective associations with the brand. For this purpose, potential associations associated with different types of organizational culture were distinguished, and then subjected to the assessment of respondents. The research using a diagnostic survey was conducted on a sample of 100 people in 2019.