Accesso libero

Employer branding – a dialogistic communication tool of a competitive employer

   | 27 mar 2014
INFORMAZIONI SU QUESTO ARTICOLO

Cita

Ambler, T and Barrow, S. (1996). The employer brand, In: Journal of Brand Management, Vol. 4, pp. 185-206.Search in Google Scholar

Armstrong, M. (2007). Zarządzanie zasobami ludzkimi, Kraków: Oficyna Wolters Kluwer.Search in Google Scholar

Barrow, S. (1990), ‘Turning recruitment advertising into a competitive weapon’, Paper delivered at the CIPD Annual Conference, Harrogate, UK.Search in Google Scholar

Barrow, S., R. Mosley (2005), The Employer Brand: Bringing the Best of Brand Management to People at Work, John Wiley & Sons, Chichester.Search in Google Scholar

Bourdieu, P., J. C. Passeron, 1990. Reproduction in Education, Society and Culture, Sage Publications Inc.Search in Google Scholar

Budzyński, W. (2008). Wizerunek równoległy. Nowa szansa promocji firmy i marki, Poltext, Warszawa.Search in Google Scholar

Collins, J., Porras, J. (1995) Built to Last. Successful Habits of Visionary Company, Random House, UK.10.2307/41165790Search in Google Scholar

Dell, D and Ainspan, N (2001), Engaging employees through your brand, Conference Board Report No. R-1288-01-RR, April, Conference Board, Washington, D.C. Drucker, P. (1999). Management Challenges for the 21st Century, Harper Business, New York.Search in Google Scholar

Kozłowski, M. (2011) Employer Branding. Budowanie wizerunku pracodawcy krok po kroku, Wolters Kluwer Polska - OFICYNA, Warszawa.Search in Google Scholar

Lepsinger, R., Antoinette D. (1997) The art and science of 360 degree feedback, Jossey- Bass/Pfeiffer, San Francisco.Search in Google Scholar

Lloyd, S. (2002), “Branding from the inside out,” In: Business Review Weekly, Vol 24 No 10, pp. 64-66.Search in Google Scholar

Lubecka, A. (2010) „Dialogue as an asset in managing an organisation”, [in:] B. Kożuch (ed.), Współczesne Zarządzanie. Kwartalnik Środowisk Naukowych i Liderów Biznesu, ss. 23- 33.Search in Google Scholar

Martin, G. and Beaumont, P. (2003) Branding and People Management, CIPD Research Report, CIPD, London.Search in Google Scholar

Minchington, B. (2010) Employer Brand Leadership - A Global Perspective, Collective Learning, Torrensville, Australia.Search in Google Scholar

Minchington, B. (2006) Your Employer Brand - attract, engage, retain, Collective Learning, Torrensville, Australia.Search in Google Scholar

Mosley, R. (2007) “Customer experience, organisational culture and the employer brand’, Journal of Brand Management, Vol 15, October Issue pp.123-134.Search in Google Scholar

O’Reilly, Ch. A., J. Pfeffer. (2000). Hidden Values: How Great Companies Achieve Extraordinary Results with Ordinary People, Harvard Business School Press, Boston.Search in Google Scholar

Sikorska, M. (2002), „Zmiany postaw Polaków wobec pracy: lęk przed bezrobociem i samorealizacja”, In: A. Jasińska-Kania, M. Marody (eds.), Polacy wśród Europejczyków. Wartości społeczeństwa polskiego na tle innych krajów europejskich, Warszawa: Wydawnictwo Naukowe Scholar, ss. 22 - 45. Search in Google Scholar

„The Employment Value Proposition.” Article which introduces the original concept, by Tandehill Human Capital. Workspan Magazine 10/06 http://www.tandehill.com/pdfs/Total-Rewards.pdf, accessed on 20 February 2012 Search in Google Scholar

eISSN:
2080-0150
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Business and Economics, Business Management, Management, Organization, Corporate Governance, other