[
Acme (2023). Zoo marketing strategy and plan. https://www.acmeticketing.com/blog/zoo-marketing-strategy-and-plan/
]Search in Google Scholar
[
Anderson, V. (2017). 5 reasons why art is good for business. https://www.linkedin.com/pulse/5-reasons-why-art-good-business-victoria-anderson/
]Search in Google Scholar
[
Cuiculescu, E.L., & Luca Fl-Al. (2022). How can cultural strategies and place attachment shape city branding? Cross Cultural Management Journal, 1, 37-44.
]Search in Google Scholar
[
European Association of Zoos and Aquariums (2023). Zoos. https://www.eaza.net/
]Search in Google Scholar
[
Fetscherin, M. (2010). How to brand nations, cities and destinations: A planning book for place branding. International Marketing Review, 27(4), 480-483. https://doi.org/10.1108/02651331011058626
]Search in Google Scholar
[
Getz, D. (2005). Event management and event tourism. Cognizant Communication Corporation
]Search in Google Scholar
[
Kristapsone, S. (2014). Zinātniskā pētniecība studiju procesā. Biznesa augstskola Turība
]Search in Google Scholar
[
Leisure Tourism (2023). What animals do zoo visitors most want to see? https://www.cabi.org/leisuretourism/news/25079
]Search in Google Scholar
[
Liptovszky, M. (2020). Zoos are key to the planet’s healthy future – don’t let them go extinct. The Conservation. https://theconversation.com/zoos-are-key-to-the-planets-healthy-future-dont-let-them-go-extinct-144297
]Search in Google Scholar
[
National Geographic (2023). Zoo. https://education.nationalgeographic.org/resource/zoo/
]Search in Google Scholar
[
Powell, M. D., & Watters, V. J. (2017). The evolution of the animal welfare movement in U.S. Zoos and aquariumsdie Entwicklung der Tierschutz-Bewegung in den USA Zoos und Aquarien. Der Zoologische Garten, 86(1-6), 219-234. https://doi.org/10.1016/j.zoolgart.2017.04.007
]Search in Google Scholar
[
Renner, M. J. (2022). Where was the world’s first Zoo? The Conservation. https://theconversation.com/where-was-the-worlds-first-zoo-181216
]Search in Google Scholar
[
Schulte-Hostedde, A. (2017). How to save zoos? Focus on education, conservation. The Conservation. https://theconversation.com/how-to-save-zoos-focus-on-education-conservation-81005
]Search in Google Scholar
[
Shoesmith, E., Spanakis, P., Peckham, E., Heron, P., Johnston, G., Walker, L., Crosland, S., & Ratschen, E. (2021). The role of animal ownership for people with severe mental illness during the Covid-19 pandemic: A mixed-method study investigating links with health and loneliness. International Journal of Environmental Research and Public Health, 18(22), 11908. https://doi.org/10.3390/ijerph182211908
]Search in Google Scholar
[
Softplay (2023). How to boost attendance at your Zoo. https://www.softplay.com/blog/how-to-boost-attendance-at-your-zoo/
]Search in Google Scholar
[
StudyCorgi (2021). Cultural events role in tourists decision-making. https://studycorgi.com/cultural-events-role-in-tourists-decision-making/
]Search in Google Scholar
[
Zareva-Simeonova, K., Zlatanova, D., Racheva, V., Angelov, V., & Asenova, I. (2014). The Zoos and their role in the formal and informal environmental education. Biotechnology & Biotechnological Equipment, 23(1). https://doi.org/10.1080/13102818.2009.10818355
]Search in Google Scholar
[
Zavattaro, S. M. (2014). Place branding through phases of the image. Balancing image and substance. Palgrave Macmillan. https://link.springer.com/book/10.1057/9781137394514
]Search in Google Scholar
[
UNWTO (2023). Education. https://www.unwto.org/
]Search in Google Scholar