Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
, e
20 lug 2018
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 20 lug 2018
Pagine: 96 - 104
DOI: https://doi.org/10.2478/jec-2018-0011
Parole chiave
© 2018 Margareta Nadanyiova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Nadanyiova, Margareta
University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina
Kliestikova, Jana
University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina
Kolencik, Juraj
University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina