Sharing is Caring, and Millennials Do Care: Collaborative Consumption through the Eyes of Internet Generation

Pubblicato online: 06 ago 2019

Pagine: 49 - 60

DOI: https://doi.org/10.2478/jeb-2019-0003

Parole chiave

Sharing economy, Collaborative consumption (CC), Perceived value, Generation Y (Millennials)

© 2019 South East European Journal of Economics and Business, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.