<abstract xmlns="http://www.w3.org/1999/xhtml">

<sec><h3>Objectives</h3>
<p>To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.</p>
</sec>
<sec><h3>Methods applied</h3>
<p>The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.</p>
</sec>
<sec><h3>Findings</h3>
<p>The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.</p>
</sec>
<sec><h3>Originality/value</h3>
<p>The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.</p>
</sec>
</abstract>

Objectives
To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.

Methods applied
The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.

Findings
The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.

Originality/value
The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic<xref ref-type="fn" rid="j_ijme-2022-0007_fn_001"><sup>†</sup></xref>

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic

Objectives
To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19...

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic^†

Article Category: Empirical Paper

Pubblicato online: 30 giu 2022

Pagine: 143 - 160

Ricevuto: 02 dic 2021

Accettato: 21 apr 2022

DOI: https://doi.org/10.2478/ijme-2022-0007

Parole chiave
COVID-19 pandemic, cross-border commerce, determinants of online shopping, multi-sided digital platforms

© 2022 Marzanna Katarzyna Witek-Hajduk et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†

Article Category: Empirical Paper

Pubblicato online: 30 giu 2022

Pagine: 143 - 160

Ricevuto: 02 dic 2021

Accettato: 21 apr 2022

DOI: https://doi.org/10.2478/ijme-2022-0007

Parole chiaveCOVID-19 pandemic, cross-border commerce, determinants of online shopping, multi-sided digital platforms

© 2022 Marzanna Katarzyna Witek-Hajduk et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic^†

Parole chiave
COVID-19 pandemic, cross-border commerce, determinants of online shopping, multi-sided digital platforms