Research question | Tests |
---|---|
RQ1: What are the customer profiles for online concerts emerging out of the COVID-19 pandemic in T&T? | Descriptive stats Cross-tabulations |
RQ2: Are there differences in spending on online concerts in relation to payment methods? | Bartlett’s test One-way ANOVA |
RQ3: How does incorporating AR, video game features and on-demand business models influence monetisation of online concerts in T&T? | Binomial logistic regression analysis LinkTest Hosmer-Lemeshow test Spearman’s ρ VIF |
Age (years) | 18–24 | 25–34 | 35–44 | 45–55 | 55–64 | 65 | Total |
---|---|---|---|---|---|---|---|
Supported financially | 17 (8%) | 76 (38%) | 39 (19%) | 9 (4%) | 6 (3%) | 1 (1%) | 148 (73%) |
Did not support financially | 7 (3%) | 21 (10%) | 22 (11%) | 4 (2%) | 2 (1%) | 0 (0%) | 56 (27%) |
Total | 24 (11%) | 97 (48%) | 61 (30%) | 13 (6%) | 8 (4%) | 1 (1%) | 204 (100%) |
Payment method | Made financial contributions |
---|---|
Bank transfer | 63 (43%) |
Cash | 16 (11%) |
Credit card | 47 (32%) |
SMS | 22 (15%) |
Total | 148 (100%) |