Value Co-Creation In E-Commerce Platforms: The Role Of Personality Traits And Trust

Pubblicato online: 05 dic 2024

Pagine: 371 - 388

Ricevuto: 17 set 2023

Accettato: 21 set 2024

DOI: https://doi.org/10.2478/foli-2024-0030

Parole chiave

value co-creation, e-commerce, trust, personality traits, conscientiousness, agreeableness

© 2024 Widyastuti Widyastuti et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.