1. bookVolume 22 (2022): Edizione 1 (June 2022)
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Rivista
eISSN
1898-0198
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06 May 2008
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2 volte all'anno
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Inglese
access type Accesso libero

Logistic Regression of Czech Luxury Fashion Purchasing Habits During the Covid-19 Pandemic – Old for Loyalty and Young for Sustainability?

Pubblicato online: 18 Jun 2022
Volume & Edizione: Volume 22 (2022) - Edizione 1 (June 2022)
Pagine: 85 - 110
Ricevuto: 24 Jan 2022
Accettato: 31 Mar 2022
Dettagli della rivista
License
Formato
Rivista
eISSN
1898-0198
Prima pubblicazione
06 May 2008
Frequenza di pubblicazione
2 volte all'anno
Lingue
Inglese
Abstract

Research background: The sustainability reflected by the CSR of luxury fashion businesses, should meet stakeholders´ expectations and lead to an increase in customers´ buying decisions.

Purpose: To analyze Czech luxury fashion purchasing habits during the COVID-19 pandemic and to achieve a deeper understanding with new propositions in this area.

Research methodology: A logistic regression is performed and based on data gained from an investigative survey employing a questionnaire of a homogenous Czech group of purchasers. The comparison of the resulting logistic models and field observations with a holistic and empiric Meta-Analysis allows one to heuristically achieve an understanding of such an inclination.

Results: Seven unexpected propositions emerge and call for further research, such as those during the COVID-19 pandemic, older Czech luxury fashion customers stick even more with their brand loyalty while younger buyers focus on sustainability.

Novelty: The performed case study with a survey link sustainability perception and purchasing habits by relevant cohorts of luxury fashion stakeholders. The presented propositions about trends contributes to the development of the theory about purchase inclination determinants.

Keywords

JEL Classification

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