Determinants of E-Learning Adoption: Evidence from the Telecommunications Industry in Vietnam

Factor	Indicator	Mean	Standard deviation	Standardized loading	Composite reliability	AVE
Management support (MS)	MS1	3.47	1.20	0.879	0.832	0.553
	MS2	3.39	1.24	0.866
	MS3	3.29	1.24	0.961
	MS4	3.34	1.18	0.906
Technical support (TS)	TS1	3.45	1.15	0.871	0.809	0.515
	TS2	3.48	1.14	0.780
	TS3	3.48	1.15	0.839
	TS4	3.54	1.10	0.764
Course quality (CQ)	CQ1	3.56	1.19	0.839	0.884	0.562
	CQ2	3.53	1.12	0.734
	CQ3	3.46	1.21	0.974
	CQ4	3.44	1.16	0.896
	CQ5	3.44	1.10	0.801
	CQ6	3.44	1.14	0.920
Perceived usefulness (PU)	PU1	3.51	1.17	0.816	0.812	0.590
	PU2	3.46	1.13	0.936
	PU3	3.42	1.21	0.939
Perceived ease of use (PEOU)	PEOU1	3.47	1.33	0.958	0.757	0.511
	PEOU2	3.42	1.29	0.975
	PEOU3	3.46	1.24	0.817
E-learning adoption (EA)	EA1	3.51	1.15	0.729	0.758	0.516
	EA2	3.35	1.16	0.733
	EA3	3.46	1.16	0.993

Sample characteristics (N = 248)

Variable	-	Frequency	Percent
Gender	Male	149	60.0
Gender	Female	99	40.0
Age (years)	18–29	43	17.3
	30–39	119	48.0
	40–49	78	31.5
	50–60	8	3.2
Work experience	<3 years	38	15.3
	3–5 years	39	15.7
	5–10 years	40	16.1
	>10 years	131	52.8
Job position	Employee	116	46.8
	First-line manager	64	25.8
	Middle manager	39	15.7
	Top manager	29	11.7

Appendix: Measurement items

No	Scale	Item
	Management support (MS)
1	MS1	My manager encourages me to upgrade my capabilities by studying e-learning
2	MS2	My manager suggests relevant content to me on e-learning
3	MS3	My manager supports and encourages me to refer e-learning for my work
4	MS4	My manager cares about my using e-learning
	Technical support (TS)
5	TS1	A hotline is available to support technical issues about the e-learning system
6	TS2	An email line is available to support technical issues about the e-learning system
7	TS3	TS for e-learning is provided shortly after requested
8	TS4	Overall, I am satisfied with the TS regarded to e-learning
	Course quality (CQ)
9	CQ1	The courses’ difficulty is moderate on e-learning to me
10	CQ2	The courses’ duration is suitable on e-learning for me
11	CQ3	The courses’ structure is clear and understandable on e-learning
12	CQ4	The courses’ content is presented attractively
13	CQ5	The courses are relevant to my work requirement
14	CQ6	Overall, I am satisfied with the course content on e-learning
	Perceived usefulness (PU)
15	PU1	Using e-learning helped me to improve my learning effectiveness
16	PU2	Using e-learning helped me to improve my performance
17	PU3	Overall I think e-learning is beneficial to my work
	Perceived ease of use (PEOU)
18	PEOU1	I understand how to use e-learning system
19	PEOU2	I do not have difficulties in interacting with e-learning system
20	PEOU3	Overall I think the system is easy to use
	E-learning adoption (EA)
21	EA1	I intend to use e-learning as a method to study
22	EA2	I prefer e-learning over other traditional methods
23	EA3	I would recommend e-learning to my colleagues

Discriminant validity analysis result

Factor	1	2	3	4	5	6
1. MS	0.744	-	-	-	-	-
2. TS	0.268**	0.718	-	-	-	-
3. CQ	0.260**	0.230**	0.750	-	-	-
4. PU	0.487***	0.356*	0.397*	0.768	-	-
5. PEOU	0.002	0.489***	0.364**	0.444**	0.715	-
6. EA	0.314***	0.311*	0.402***	0.654***	0.499***	0.718

Standardized causal effects for the structural model and hypotheses assessment

Endogenous variable	Determinant	Standardized causal effect	Result
PU(R² = 0.473)	H1 – MS	0.403***	Supported
	H3 – CQ	0.157*	Supported
	H5 – PEOU	0.317***	Supported
-	-	-	-
PEOU(R² = 0.304)	H2 – TS	0.461***	Supported
PEOU(R² = 0.304)	H4 – CQ	0.311***	Supported
-	-	-	-
EA (R² = 0.505)	H6 – PU	0.484***	Supported
EA (R² = 0.505)	H7 – PEOU	0.199**	Supported

Lingua:: Inglese

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Determinants of E-Learning Adoption: Evidence from the Telecommunications Industry in Vietnam

Tuyen Quang BUI

Ngoc Minh NGUYEN

Phuong Mai NGUYEN

Pubblicato online: 31 dic 2024

Pagine: 379 - 390

DOI: https://doi.org/10.2478/fman-2024-0023

Parole chiavecorporate Training, e-learning, technology acceptance model (TAM), telecommunication industry, Vietnam

© 2024 Tuyen Quang BUI et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1.

Mean, standard deviation, convergence, validity of measurements

Sample characteristics (N = 248)

Appendix: Measurement items

Discriminant validity analysis result

Standardized causal effects for the structural model and hypotheses assessment

Parole chiave
corporate Training, e-learning, technology acceptance model (TAM), telecommunication industry, Vietnam