INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 27 lug 2018
Pagine: 123 - 142
DOI: https://doi.org/10.2478/fman-2018-0011
Parole chiave
© 2018 Marcin Kotarba, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The goal of the article is to present the scope of changes in the morphology of business models in contemporary organizations that took place in the recent decades, because of the massive technological development, framed under the concept of “digital transformation (DT).” An enhanced business model canvas concept is used as a base for presenting the changes, with a general time cutoff set in the year 2000. For the period before and after this measurement date, key elements of the business model and the drivers of their transformation are documented in a structured form and commented, together with practical conclusions and proposed further study areas