<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Mobile banking has been a game changer for financial organizations in terms of remote banking services. However, many customers remain uncertain due to its security. Therefore, improving the comprehension of the customer’s reasons and methods of using bank sites, including their behaviour towards e-banking, is crucial. This article discusses the matter by suggesting a technology acceptance model that integrates the theory of the planned behavior model in the classic TAM model with trust and perceived risk in order to elucidate the aspects that influence users’ acceptance of mobile banking applications in Palestine. This study is designed to give both theoretical and empirical support for e-commerce adoption. We are also capable in providing particular marketing ideas for practitioners in relation to the uptake of mobile banking.</p>
</abstract>

Mobile banking has been a game changer for financial organizations in terms of remote banking services. However, many customers remain uncertain due to its security. Therefore, improving the comprehension of the customer’s reasons and methods of using bank sites, including their behaviour towards e-banking, is crucial. This article discusses the matter by suggesting a technology acceptance model that integrates the theory of the planned behavior model in the classic TAM model with trust and perceived risk in order to elucidate the aspects that influence users’ acceptance of mobile banking applications in Palestine. This study is designed to give both theoretical and empirical support for e-commerce adoption. We are also capable in providing particular marketing ideas for practitioners in relation to the uptake of mobile banking.

Predicting Mobile Banking Adoption: An Integration of TAM and TPB with Trust and Perceived Risk

Faculty of Economics & Administrative Sciences

Faculty of Administrative and Financial Sciences

Financial Internet Quarterly

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mobile banking has been a game changer for financial organizations in terms of remote banking services. However, many customers remain uncertain due to its...

Predicting Mobile Banking Adoption: An Integration of TAM and TPB with Trust and Perceived Risk

Pubblicato online: 11 ott 2021

Pagine: 35 - 46

Ricevuto: 20 apr 2021

Accettato: 10 ago 2021

DOI: https://doi.org/10.2478/fiqf-2021-0017

Parole chiave
TAM, TPB mobile banking, perceived risk, trust, Palestine

© 2021 Ziad Aldammagh et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Predicting Mobile Banking Adoption: An Integration of TAM and TPB with Trust and Perceived Risk

Pubblicato online: 11 ott 2021

Pagine: 35 - 46

Ricevuto: 20 apr 2021

Accettato: 10 ago 2021

DOI: https://doi.org/10.2478/fiqf-2021-0017

Parole chiaveTAM, TPB mobile banking, perceived risk, trust, Palestine

© 2021 Ziad Aldammagh et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
TAM, TPB mobile banking, perceived risk, trust, Palestine