Brand Personality as a Determinant of Consumer Loyalty of Mobile Phones and Cars in the Republic of Serbia

Pubblicato online: 05 apr 2023

Pagine: 513 - 531

Ricevuto: 19 giu 2022

Accettato: 30 set 2022

DOI: https://doi.org/10.2478/ethemes-2022-0028

Parole chiave

brand personality, consumer loyalty, emotional attachment, mobile phones, cars, Republic of Serbia

© 2022 Jelena Stanković et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.