<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Subject and purpose of work:</bold> The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A.
<bold>Materials and methods:</bold> The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager.
<bold>Results:</bold> The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%).
<bold>Conclusions:</bold> Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.
</abstract>

Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A.
Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager.
Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%).
Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.

Benefits of the Development of Tourist Products in Perła – Browary Lubelskie S.A.

Economic and Regional Studies / Studia Ekonomiczne i Regionalne

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A.
Materials and methods:...

Benefits of the Development of Tourist Products in Perła – Browary Lubelskie S.A.

Pubblicato online: 18 apr 2019

Pagine: 90 - 97

Ricevuto: 01 ott 2018

Accettato: 01 mar 2019

DOI: https://doi.org/10.2478/ers-2019-0009

Parole chiave
Lublin, tourist product, industrial tourism, industrial heritage

© 2019 Anna Mazurek-Kusiak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Benefits of the Development of Tourist Products in Perła – Browary Lubelskie S.A.

Pubblicato online: 18 apr 2019

Pagine: 90 - 97

Ricevuto: 01 ott 2018

Accettato: 01 mar 2019

DOI: https://doi.org/10.2478/ers-2019-0009

Parole chiaveLublin, tourist product, industrial tourism, industrial heritage

© 2019 Anna Mazurek-Kusiak, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
Lublin, tourist product, industrial tourism, industrial heritage