[1. Andersson, M. (2007). Region branding: The case of the Baltic Sea Region. Place Branding and Public Diplomacy, 3(2), 120-130. https://doi.org/10.1057/palgrave.pb.600005710.1057/palgrave.pb.6000057]Open DOISearch in Google Scholar
[2. Angell, S. I., Mordhorst, M. (2014). National Reputation Management and the Competition State. Journal of Cultural Economy, 8(2), 184-201. https://doi.org/10.1080/17530350.2014.88545910.1080/17530350.2014.885459]Open DOISearch in Google Scholar
[3. Anholt, S. (1998). Nation-brands of the twenty-first century. Journal of Brand Management, 5(6), 395-406. https://doi.org/10.1057/bm.1998.3010.1057/bm.1998.30]Open DOISearch in Google Scholar
[4. Anholt, S. (2002). Foreword to the Special Issue on Country Branding. Journal of Brand Management, 9(4), 229-239. https://doi.org/10.1057/palgrave.bm.254007410.1057/palgrave.bm.2540074]Open DOISearch in Google Scholar
[5. Anholt, S. (2005). Brand New Justice – How Branding Places and Products Can Help the Developing World. Oxford, UK: Elsevier Butterworth Heinemann.]Search in Google Scholar
[6. Anholt, S. (2007). Competitive Identity – The New Brand Management for Nations, Cities and Regions. Houndmills, Basingstoke, Hampshire: Palgrave MacMillan. https://doi.org/10.1057/978023062772710.1057/9780230627727]Open DOISearch in Google Scholar
[7. Anholt, S. (2008). Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy, 4(1), 1-6. https://doi.org/10.1057/palgrave.pb.600008810.1057/palgrave.pb.6000088]Open DOISearch in Google Scholar
[8. Anholt, S. (2009). Places: Identity, Image and Reputation. Houndmills, Basingstoke, Hampshire: Palgrave MacMillan. https://doi.org/10.1057/978023025128110.1057/9780230251281]Search in Google Scholar
[9. Anholt, S. (2010). Why ‚Nation Branding’ Doesn’t Exist. The Economic Times. Retrieved from: https://economictimes.indiatimes.com/magazines/brand-equity/why-nation-branding-doesnt-exist/articleshow/5799304.cms]Search in Google Scholar
[10. Anholt, S. (2011). Beyond the nation brand: The role of identity and image in international relations. In: A. Pike, Brands and Branding Geographies (p. 289-301). Cheltenham, UK: Edward Elgar Publishing.]Search in Google Scholar
[11. Anholt, Simon - Hildreth, Jeremy (2004). Brand America – The Mother of All Brands. London, UK: Cyan Books.]Search in Google Scholar
[12. Barrow, S., Mosley, R. (2005). The Employer Brand: Bringing the Best of Brand Management to People at Work. US: Wiley.]Search in Google Scholar
[13. Berács, J., Clifton, R., Davidson, H., Johnston, Y., Lodge, C., Melissen, J., Morgan, N., Norrman, K.E., Pant, D.R., Porritt, J., Rainisto, S., Wästberg, O. (2006). How has place branding developed during the year that Place Branding has been in publication? Place Branding and Public Diplomacy, 2(1), 6-17. https://doi.org/10.1057/palgrave.pb.599004110.1057/palgrave.pb.5990041]Open DOISearch in Google Scholar
[14. Bíró, P. (2009). Magyarországkép 2009: Másképp, más kép – Feltételek és esélyek. („Otherwise, other image – Conditions and chances”). Marketing és Menedzsment, 43(2), 56-62.]Search in Google Scholar
[15. Blain, C., Levy, S.E., Brent Ritchie, J.R. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43(4), 328-338. https://doi.org/10.1177/004728750527464610.1177/0047287505274646]Open DOISearch in Google Scholar
[16. Brodie, R.J., Benson-Rea, M. (2016). Country-of-origin branding – An integrative perspective. Journal of Product and Brand Management. 25(4), 322-336. https://doi.org/10.1108/JPBM-04-2016-113810.1108/JPBM-04-2016-1138]Open DOISearch in Google Scholar
[17. Caldwell, N., Freire, J. R. (2004). The differences between branding a country, a region and a city: Applying the Brand Box Model. Journal of Brand Management, 12(1), 50-61. https://doi.org/10.1057/palgrave.bm.254020110.1057/palgrave.bm.2540201]Open DOISearch in Google Scholar
[18. Country RepTrak (2018). A survey by the Reputation Institute. Retrieved from: https://www.reputationinstitute.com/country-reptrak]Search in Google Scholar
[19. Dinnie, K. (ed.) (2008). Nation Branding – Concepts, Issues, Practice. Oxford, UK: Elsevier Butterworth-Heinemann.]Search in Google Scholar
[20. Dzenovska, D. (2005). Remaking the Nation of Latvia: Anthropological perspectives on nation branding. Place Branding, 1(2), 173-186. https://doi.org/10.1057/palgrave.pb.599001910.1057/palgrave.pb.5990019]Open DOISearch in Google Scholar
[21. Fan, Y. (2010). Branding the nation: Towards a better understanding. Place Branding and Public Diplomacy, 6(2), 97-103. https://doi.org/10.1057/pb.2010.1610.1057/pb.2010.16]Open DOISearch in Google Scholar
[22. Feinberg, B.M., Zhao, X. (2011). The Anholt-Gfk Roper Nation Brands Index: Navigating the Changing World. In: F.M. Go, R. Govers, International Place Branding Yearbook – Managing Reputational Risk (p. 63-76). Basingstoke, UK: Palgrave MacMillan.10.1057/9780230343320_6]Search in Google Scholar
[23. Florek, M. (2005). The country brand as a new challenge for Poland. Place Branding, 1(2), 205-214. https://doi.org/10.1057/palgrave.pb.599002110.1057/palgrave.pb.5990021]Open DOISearch in Google Scholar
[24. Fry, J.N. (1967). Family Branding and Consumer Brand Choice. Journal of Marketing Research, 4(3), 237-247. https://doi.org/10.1177/002224376700400301https://doi.org/10.2307/314945510.1177/002224376700400301https://doi.org/10.2307/3149455]Open DOISearch in Google Scholar
[25. Gertner, D. (2007). Place branding: Dilemma or reconciliation between political ideology and economic pragmatism? Place Branding and Public Diplomacy, 3(1), 3–7. https://doi.org/10.1057/palgrave.pb.600005310.1057/palgrave.pb.6000053]Open DOISearch in Google Scholar
[26. Giannopoulos, A.A., Piha, L.P., Avlonitis, G.J. (2011). „Desti–Nation Branding”: What for? From the notions of tourism and nation branding to an integrated framework. Retrieved from: http://culturaldiplomacy.org/academy/content/pdf/participant-pa-pers/2011/april/biec-roa-nua/desti-nation_branding-_antonios_giannopoulos.pdf]Search in Google Scholar
[27. Gilmore, F. (2002). A country – Can it be repositioned? Spain – The success story of country branding. Brand Management, 9(4), 281-293. https://doi.org/10.1057/palgrave.bm.254007810.1057/palgrave.bm.2540078]Open DOISearch in Google Scholar
[28. Hall, J. (2004). Branding Britain. Journal of Vacation Marketing. 10(2), 171-185. https://doi.org/10.1177/13567667040100020710.1177/135676670401000207]Open DOISearch in Google Scholar
[29. Hankiss E. (2000). Farkasok a Kánaánban, avagy találjuk ki újra Magyarországot - Egy ország keresi a helyét. („Wolves in Cannan, or, let us (re)define Hungary – A country trying to find its place”) In: E. Hankiss Elemér, Proletár reneszánsz – Tanulmányok az európai civilizációról és a magyar társadalomról („Proletarian renaissance – Studies on European civilization and Hungarian society”) (p. 199-211). Budapest: Helikon Kiadó.]Search in Google Scholar
[30. Hanna, S., Rowley, J. (2008). An analysis of terminology use in place branding. Place Branding and Public Diplomacy, 4(1), 61-75. https://doi.org/10.1057/palgrave.pb.600008410.1057/palgrave.pb.6000084]Open DOISearch in Google Scholar
[31. Henderson, J.C. (2007). Uniquely Singapore? A case study in destination branding. Journal of Vacation Marketing, 13(3), 261-274. https://doi.org/10.1177/135676670707769510.1177/1356766707077695]Open DOISearch in Google Scholar
[32. Herstein, R. (2012). Thin line between country, city, and region branding. Journal of Vacation Marketing, 18(2), 147-155. https://doi.org/10.1177/135676671143597610.1177/1356766711435976]Open DOISearch in Google Scholar
[33. Hunt, J.D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1-7. https://doi.org/10.1177/00472875750130030110.1177/004728757501300301]Open DOISearch in Google Scholar
[34. Ind, N. (2001). Living the brand – How to transform every member of your organization into a brand ambassador. US: Kogan Page.]Search in Google Scholar
[35. Jenes, B., Malota, E., Simon, J. (2008). Az országimázs mérhetősége elméletben és gyakorlatban. („The measurability of country image in theory and practice”). Marketing és Menedzsment, 42(5-6), 137-149.]Search in Google Scholar
[36. Kaneva, N. (2011). Nation Branding: Toward an Agenda for Critical Research. International Journal of Communication - USC Annenberg School for Communication and Journalism, 5, 117-141.]Search in Google Scholar
[37. Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. US: Kogan Page.]Search in Google Scholar
[38. Kavaratzis, M. (2005). Place Branding: A Review of Trends and Conceptual Models. The Marketing Review, 5(4), 329-342. https://doi.org/10.1362/14693470577518685410.1362/146934705775186854]Open DOISearch in Google Scholar
[39. Kerr, G. (2006). From destination brand to location brand. Journal of Brand Management, 13(4-5), 276-283. https://doi.org/10.1057/palgrave.bm.254027110.1057/palgrave.bm.2540271]Open DOISearch in Google Scholar
[40. Konecnik, M., Go, F. (2008). Tourism Destination Brand Identity: The Case of Slovenia. Journal of Brand Management, 15(3), 177-189. https://doi.org/10.1057/palgrave.bm.255011410.1057/palgrave.bm.2550114]Open DOISearch in Google Scholar
[41. Konecnik, M. (2002). The Image as a Possible Source of Competitive Advantage of the Destination – The Case of Slovenia. Tourism Review, 57(1/2), 6-12. https://doi.org/10.1108/eb05837310.1108/eb058373]Open DOISearch in Google Scholar
[42. Kotler, Ph., Haider, D.D., Rein, I. (1993). Marketing Places – Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York, USA: The Free Press.]Search in Google Scholar
[43. Lodge, C. (2006). Opinion pieces: How has place branding developed during the year that place branding has been in publication. Place Branding, 2(1), 6-17. https://doi.org/10.1057/palgrave.pb.599004110.1057/palgrave.pb.5990041]Open DOISearch in Google Scholar
[44. Malota, E. (2008). Országeredet-hatás. („Country-of-origin effect”) In: T. Tóth, Nemzetközi marketing. („International marketing”) (p. 218-229). Budapest: Akadémiai Kiadó.]Search in Google Scholar
[45. Malota, E., Gyulavári, T. (2014). Az észlelt kultúraszemélyiség és hatása az ország turisztikai és üzleti célpontként való megítélésére. („The perceived cultural personality and its influence on the judgment of the country as a touristic and commercial destination.”). Vezetéstudomány, 65(1), 2-13.10.14267/VEZTUD.2014.01.01]Search in Google Scholar
[46. Morgan, N., Pritchard, A., Pride, R. (ed.) (2002). Destination Branding – Creating the Unique Destination Proposition. London, UK: Elsevier Butterworth Heinemann.]Search in Google Scholar
[47. Morgan, N. J., Pritchard, A., Piggott, R. (2003). Destination branding and the role of stakeholders: The case of New Zealand. Journal of Vacation Marketing, 9(3), 285-299. https://doi.org/10.1177/13567667030090030710.1177/135676670300900307]Open DOISearch in Google Scholar
[48. Morley, M. (2009). Location branding. In: Morley, Michael (ed.). The Global Corporate Brand Book (p. 78-88). London, UK: Palgrave MacMillan. https://doi.org/10.1057/9780230239456_710.1057/9780230239456_7]Open DOISearch in Google Scholar
[49. Nebenzahl, I.D. (2007). National Image and Competitive Advantage. II Simpósio Internacional de Administração /IV Congresso de Administração da ESPM; Negócios Internacionais: Identidade Nacional, Cultura Global. Sao Paulo, 25-27 July 2007.]Search in Google Scholar
[50. Noronha, I., Coca-Stefaniak, J.A., Morrison, A. M. (2017). Confused branding? An exploratory study of place branding practices among place management professionals. CITIES, 66, 91-98. https://doi.org/10.1016/j.cities.2017.04.00110.1016/j.cities.2017.04.001]Open DOISearch in Google Scholar
[51. Nye, J. S. (2003). Propaganda isn’t the way: Soft power. The International Herald Tribune, 10 January 2003.]Search in Google Scholar
[52. Nye, J. S. (2005). The Means to Success in World Politics. US: PublicAffairs.]Search in Google Scholar
[53. Olins, W.(2000). Trading Identities: Why Countries and Companies are Taking on Each Others’ Roles. London, UK: Foreign Policy Centre.10.1057/palgrave.crr.1540118]Search in Google Scholar
[54. Olins, W. (2004). A márkák – A márkák világa, a világ márkái. („On B®and”) Budapest: Jószöveg Műhely – British Council.]Search in Google Scholar
[55. Pant, D.R. (2005). A place brand strategy for the Republic of Armenia: ‚Quality of context’ and ‚sustainability’ as competitive advantage. Place Branding, 1(3), 273-282. https://doi.org/10.1057/palgrave.pb.599002810.1057/palgrave.pb.5990028]Open DOISearch in Google Scholar
[56. Papadopoulos, N., Heslop, L. A. (2002). Country Equity and Country Branding. Journal of Brand Management, 9(4), 294-314. https://doi.org/10.1057/palgrave.bm.254007910.1057/palgrave.bm.2540079]Open DOISearch in Google Scholar
[57. Papp-Váry, Á.F. (2009). Országmárkázástól a versenyképes identitásig - és még tovább. A country branding megjelenése, céljai és természete. („From country branding to competitive identity – and even further. The rise, aims and nature of country branding.”) Marketing és Menedzsment, 43(2), 4-19.]Search in Google Scholar
[58. Pasquinelli, C. (2013). Competition, cooperation and co-opetition: unfolding the process of inter-territorial branding. Urban Research and Practice, 6(2013), 1-18. https://doi.org/10.1080/17535069.2012.72757910.1080/17535069.2012.727579]Open DOISearch in Google Scholar
[59. Piskóti, I. (2012). Régióés településmarketing – Marketingorientált fejlesztés, márkázás. („Regional and city marketing – Marketing-focused development and branding”). Budapest: Akadémiai Kiadó.]Search in Google Scholar
[60. Rendon, J. (2018). When Nations Need A Little Marketing. New York Times, 23 November 2003. Retrieved from: http://www.nytimes.com/2003/11/23/business/business-when-nations-need-a-little-marketing.html]Search in Google Scholar
[61. Ritchie Brent, J.R., Ritchie, R.J.B. (1998). The Branding of Tourism Destination: Past Achievements and Future Trends. Reports of 48th Congress, AIEST, St-Gall, pp. 89-116.]Search in Google Scholar
[62. Roberts, K. (2004). Lovemarks – A jövő a márkák után. („Lovemarks: the future beyond brands”). Budapest: Magyar Könyvklub.]Search in Google Scholar
[63. Subramanian, S.(2017). How to sell a country: the booming business of nation branding. The Guardian. 7 November 2017, Retrieved from: https://www.theguardian.com/news/2017/nov/07/nation-branding-industry-how-to-sell-a-country.]Search in Google Scholar
[64. Századvég, A. (2015). Public diplomacy stratégiák. („Public diplomacy strategies”). Retrieved from: https://szazadveg.hu/uploads/media/587ceed607ef2/public-diplomacy-strat.pdf]Search in Google Scholar
[65. Sziva, I. (2015). Hazai desztinációs márkák online felmérése – a Magyar TDM Szövetséggel való közös kutatás eredményei – Kutatási jelentés („An online survey of domestic destination brands – The results of a research project in cooperation with the Hungarian TDM Association”), Budapesti Metropolitan Egyetem – TDM Szövetség, Retrieved from: http://www.tdmszovet-seg.eu/files/_tdmsz/download_files/103/Desztinaciosmarkakonlineertekelese_Kutatasiosszefoglalo_SzivaIvett.pdf]Search in Google Scholar
[66. Therkelsen, A., Halkier, H. (2004). Umbrella Place Branding. A Study of Friendly Exoticism and Exotic Friendliness in Coordinated National Tourism and Investment Promotion – Discussion Paper. Aalborg University, School for Postgraduate Interdisciplinary Research on Interculturalism and Transnationality, Center for International Studies. Aalborg, Denmark: Spirit Publications.]Search in Google Scholar
[67. Törőcsik, M., Somogyi, Z. (2009). Az országmárkázás kérdései. („Questions of country branding”) Marketing és Menedzsment, 43(2), 20-29.]Search in Google Scholar
[68. Volcic, Z., Andrejevic, M. (2011). Nation Branding in the Era of Commercial Nationalism. International Journal of Communication - USC Annenberg School for Communication and Journalism, 5(2011), 598-618.]Search in Google Scholar
[69. Wilder, J. (2007). Nation branding: With pride against prejudice. Place Branding and Public Diplomacy, 3(2), 144-150. https://doi.org/10.1057/palgrave.pb.600005510.1057/palgrave.pb.6000055]Open DOISearch in Google Scholar
[70. Van Ham, P. (2002a). A márkás állam felemelkedése – Az imázs és a hírnév posztmodern logikája. („The rise of the brand state – The postmodern logic of image and reputation”) Marketing és Menedzsment, 36(1), 3-7.]Search in Google Scholar
[71. Van Ham, P. (2002b). Branding Territory: Inside the Wonderful Worlds of PR and IR Theory. Millenium: Journal of International Studies, 31(2), 249-269. https://doi.org/10.1177/0305829802031002010110.1177/03058298020310020101]Open DOISearch in Google Scholar
[72. Youde, J. (2009). Selling the state: State branding as a political resource in South Africa. Place Branding and Public Diplomacy, 5(2), 126–140. https://doi.org/10.1057/pb.2009.510.1057/pb.2009.5]Open DOISearch in Google Scholar