<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The data was obtained from GUS statistics, reports on MICE tourism in Poland and as a result of own field research carried out in 2019. Exploratory data analysis was used in their development. The development of modern hotels in Łódź of higher categories with obligatory conference rooms has contributed to the diversification of the possibilities of organising MICE tourism by city hotels. The hotel’s possession of conference facilities has become an important factor in building its competitive advantage. The analysis of hotel equipment with conference facilities, using the conference service capacity (CSC) index, turned out to be a sufficiently correct measure to illustrate the diversity of hotels’ ability to compete in the MICE urban tourism market.</p>
</abstract>

The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The data was obtained from GUS statistics, reports on MICE tourism in Poland and as a result of own field research carried out in 2019. Exploratory data analysis was used in their development. The development of modern hotels in Łódź of higher categories with obligatory conference rooms has contributed to the diversification of the possibilities of organising MICE tourism by city hotels. The hotel’s possession of conference facilities has become an important factor in building its competitive advantage. The analysis of hotel equipment with conference facilities, using the conference service capacity (CSC) index, turned out to be a sufficiently correct measure to illustrate the diversity of hotels’ ability to compete in the MICE urban tourism market.

Conference facilities as a key factor in the competitiveness of urban hotels: A case study of Łódź (Poland)

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution 4.0 International License.

The article aims to assess the competitiveness of hotels in Łódź on the meeting tourism (MICE) market based on an analysis of their conference facilities. The...

Conference facilities as a key factor in the competitiveness of urban hotels: A case study of Łódź (Poland)

Pubblicato online: 29 gen 2021

Pagine: 229 - 240

Ricevuto: 30 apr 2020

Accettato: 04 nov 2020

DOI: https://doi.org/10.2478/ejthr-2020-0020

Parole chiave
Hotels, MICE tourism, Conference facilities, Competitiveness, Łódź

© 2020 Joanna Bik et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Conference facilities as a key factor in the competitiveness of urban hotels: A case study of Łódź (Poland)

Pubblicato online: 29 gen 2021

Pagine: 229 - 240

Ricevuto: 30 apr 2020

Accettato: 04 nov 2020

DOI: https://doi.org/10.2478/ejthr-2020-0020

Parole chiaveHotels, MICE tourism, Conference facilities, Competitiveness, Łódź

© 2020 Joanna Bik et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Parole chiave
Hotels, MICE tourism, Conference facilities, Competitiveness, Łódź