<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the operation of the multi-stakeholder model. Both the EU and the EU member states depone clearly that, via CSR, we can exit from the COVID-19 crises stronger and better. The feasibility of the CSR depends upon the eager support of all stakeholders, including consumers. Therefore, it is highly relevant to assess whether the new group of consumers, known as Generation Z, is open to financially support CSR, to what extent and why and/or under what conditions. These three research questions became the foundation of a survey of 179 college students paying for their tertiary study at a private university in Prague. The survey included both closed and open question, brought forth a highly revealing and surprisingly consistent message about the conditional and rather generous readiness of this new generation of consumers in Central Europe, and led to a set of recommendations.</p>
</abstract>

Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the operation of the multi-stakeholder model. Both the EU and the EU member states depone clearly that, via CSR, we can exit from the COVID-19 crises stronger and better. The feasibility of the CSR depends upon the eager support of all stakeholders, including consumers. Therefore, it is highly relevant to assess whether the new group of consumers, known as Generation Z, is open to financially support CSR, to what extent and why and/or under what conditions. These three research questions became the foundation of a survey of 179 college students paying for their tertiary study at a private university in Prague. The survey included both closed and open question, brought forth a highly revealing and surprisingly consistent message about the conditional and rather generous readiness of this new generation of consumers in Central Europe, and led to a set of recommendations.

The Willingness of Generation Z to Financially Support CSR – A Central European Study

DANUBE

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the...

	EN all	EN male	EN female	CZ all	CZ male	CZ female

YES for slightly CSR business	104	46	58	54	23	31
NO for slightly CSR business	6	3	3	15	8	7
% of YES, i.e. openness	95%	94%	95%	78%	74%	82%
YES for strongly CSR business	104	46	58	58	25	33
NO for strongly CSR business	6	3	3	11	6	5
% of YES, i.e. openness	95%	94%	95%	84%	81%	88%

	Encouragement (Reasons for the bonus)	Discouragement (Reasons against the bonus)
1.	Sustainability is needed and I want to help to make a change.	Information Asymmetry – I do not easily obtain (electronically) reliable information about the CSR of the particular business.
2.	COVID-19 and other crises call for action and I respond.	I do not have resources for that.
3.	Competition can go overboard and I want to influence it and make it fairer.	CSR is a duty set by the state and the state should enforce it.
4.	Personal integrity and Brand loyalty are important for me.	CSR is a concern of businesses, not my concern.
5.	Personal experience – eye-witness pro/against CSR behavior and its consequences.	Sectorial differences – I am open to think about it only with respect to a few products.

	EN all	EN male	EN female	CZ all	CZ male	CZ female

Average bonus for slightly CSR business	13%	11%	15%	11%	10%	12%
Average bonus for strongly CSR business	31%	30%	32%	25%	22%	28%

The Willingness of Generation Z to Financially Support CSR – A Central European Study

Pubblicato online: 31 dic 2020

Pagine: 271 - 282

DOI: https://doi.org/10.2478/danb-2020-0016

Parole chiave
Corporate Social Responsibility, Generation Z, Financial Readiness

© 2020 Radka MacGregor Pelikánová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Openness to financially support CSR by students (all, male, female) studying in EN (110) and in CZ (69)

Reasons for and against the willingness to pay the CSR bonus to a CSR business

How much on average would be the CSR bonus (%) paid by students (all, male, female) studying in EN (110) and in CZ (69)

The Willingness of Generation Z to Financially Support CSR – A Central European Study

Pubblicato online: 31 dic 2020

Pagine: 271 - 282

DOI: https://doi.org/10.2478/danb-2020-0016

Parole chiaveCorporate Social Responsibility, Generation Z, Financial Readiness

© 2020 Radka MacGregor Pelikánová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Openness to financially support CSR by students (all, male, female) studying in EN (110) and in CZ (69)

Reasons for and against the willingness to pay the CSR bonus to a CSR business

How much on average would be the CSR bonus (%) paid by students (all, male, female) studying in EN (110) and in CZ (69)

Parole chiave
Corporate Social Responsibility, Generation Z, Financial Readiness