<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in product satisfaction and purchase decisions, this research integrates the Kano Model with contemporary market analysis. A survey was conducted with a diverse panel of consumers who rated various packaging features of existing food products. The results were analyzed to determine the impact of these features on consumer satisfaction and their potential to elevate the perceived value of the products. The study uncovered that while basic safety and hygiene factors were deemed essential, innovative elements such as eco-friendly materials and interactive labels significantly enhanced customer delight. The practical implications of this research are profound, providing food manufacturers with a nuanced understanding of how to prioritize packaging features to align with consumer desires, thereby fostering brand loyalty and competitive advantage. The Kano Model's application in this context demonstrates its versatility and potential for adaptation in the dynamic field of food packaging.</p>
</abstract>

This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in product satisfaction and purchase decisions, this research integrates the Kano Model with contemporary market analysis. A survey was conducted with a diverse panel of consumers who rated various packaging features of existing food products. The results were analyzed to determine the impact of these features on consumer satisfaction and their potential to elevate the perceived value of the products. The study uncovered that while basic safety and hygiene factors were deemed essential, innovative elements such as eco-friendly materials and interactive labels significantly enhanced customer delight. The practical implications of this research are profound, providing food manufacturers with a nuanced understanding of how to prioritize packaging features to align with consumer desires, thereby fostering brand loyalty and competitive advantage. The Kano Model's application in this context demonstrates its versatility and potential for adaptation in the dynamic field of food packaging.

Decoding Consumer Preferences in Food Packaging with the Kano Model

Doctoral School of the Medical University of Silesia in Katowice. Faculty of Public Health in Bytom

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Decoding Consumer Preferences in Food Packaging with the Kano Model"}

This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in...

Decoding Consumer Preferences in Food Packaging with the Kano Model

Pubblicato online: 29 dic 2023

Pagine: 83 - 92

Ricevuto: 17 nov 2023

Accettato: 04 dic 2023

DOI: https://doi.org/10.2478/czoto-2023-0010

Parole chiave
Kano Model, Consumer Preferences, Food Packaging, Market Analysis, Product Satisfaction

© 2023 Anna Szczyrba et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Decoding Consumer Preferences in Food Packaging with the Kano Model

Pubblicato online: 29 dic 2023

Pagine: 83 - 92

Ricevuto: 17 nov 2023

Accettato: 04 dic 2023

DOI: https://doi.org/10.2478/czoto-2023-0010

Parole chiaveKano Model, Consumer Preferences, Food Packaging, Market Analysis, Product Satisfaction

© 2023 Anna Szczyrba et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Parole chiave
Kano Model, Consumer Preferences, Food Packaging, Market Analysis, Product Satisfaction