<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.</p>
</abstract>

In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire customers in a highly competitive environment. The relationship between authors and publishers has always been complex, with dynamics deeply rooted in the social and cultural environment. At the same time, the success of their collaboration significantly impacts the local creative and sociocultural landscape. It is essential to understand the factors that determine author satisfaction and ease of collaboration, both generally and industry-specific, to support the growth and development of the book sector. This paper analyzes the collaborative dynamics between authors and publishers using the Customer Satisfaction (CSAT) and Customer Effort Score (CES) metrics based on a survey of 133 authors from various literary fields and geographic areas in Romania. The research findings provide insight into the key drivers behind authors' satisfaction and ease of collaboration with publishers. Moreover, we suggest practical recommendations from authors to publishers that can improve their collaborative processes, enhancing positive experiences for authors and potentially improving the overall quality of published works. This study's insights shall benefit authors, publishing houses, various organizations operating in the publishing field, policymakers, and regulatory bodies.

Beyond the Manuscript: Unraveling Author-Publisher Dynamics

osadci.ana-maria@student.facultateademanagement.ro

alexandra.zbuchea@facultateademanagement.ro

National University of Political Studies and Public Administration

National University of Political Studies and Public Admisnitration

Culture. Society. Economy. Politics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Beyond the Manuscript: Unraveling Author-Publisher Dynamics"}

In recent years, customer experience and satisfaction have become more critical than ever before. Companies focus on these two elements to retain and acquire...

Beyond the Manuscript: Unraveling Author-Publisher Dynamics

Pubblicato online: 22 gen 2024

Pagine: 62 - 80

Ricevuto: 16 ott 2023

Accettato: 20 dic 2023

DOI: https://doi.org/10.2478/csep-2023-0010

Parole chiave
Children's literature, education, children's literature studies, book market, international good practices

© 2023 Ana-Maria Osadci-Baciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Beyond the Manuscript: Unraveling Author-Publisher Dynamics

Pubblicato online: 22 gen 2024

Pagine: 62 - 80

Ricevuto: 16 ott 2023

Accettato: 20 dic 2023

DOI: https://doi.org/10.2478/csep-2023-0010

Parole chiaveChildren's literature, education, children's literature studies, book market, international good practices

© 2023 Ana-Maria Osadci-Baciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Parole chiave
Children's literature, education, children's literature studies, book market, international good practices