[
Aggarwal, P., Jun, S. Y., & Huh, J. H. (2011). Scarcity messages. Journal of Advertising10.2753/JOA0091-3367400302
]Search in Google Scholar
[
Camerer, C.F. i Loewenstein, G. (2002). Behavioral Economics: Past, Present, Future, Division of Humanities and Social Sciences
]Search in Google Scholar
[
Cialdini, R.B. (2008). Influence: Science and Practice, 5th ed. Boston: Pearson
]Search in Google Scholar
[
Deleersnyder, B. et al. (2009). The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents10.1509/jmkr.46.5.623
]Search in Google Scholar
[
Florida, R. and Tinagli, I. (2004). Europe in the creative age. Carnegie Mellon Software Industry Center
]Search in Google Scholar
[
Gächter, S., Orzen, H., Renner, E., & Starmer, C. (2009). Are experimental economists prone to framing effects? A natural field experiment. Journal of Economic Behavior & Organization, 70, 443–446.10.1016/j.jebo.2007.11.003
]Search in Google Scholar
[
Horvat, Jasna; Mijoč, Josipa and Zrnić, Ana (2018). Ars Andizetum. Editors: Sanda Katavić-Čaušić and Dora Radl Ćućić. Andizet – Institute for Science and Art Research in the Creative Industry: Osijek
]Search in Google Scholar
[
Johnson, E. J., Shu, S. B., Dellaert, B. G.C., Fox, C. R., Goldstein, D. G., Häubl, G., Larrick, R. P., Payne, J. W., Peters, E., Schkade, D., Wansink, B., & Weber, E. U. (2012). Beyond nudges: Tools of a choice architecture, Marketing Letters, 23, 487–504.10.1007/s11002-012-9186-1
]Search in Google Scholar
[
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 263–291.10.2307/1914185
]Search in Google Scholar
[
Lee, S. Y., & Seidle, R. (2012). Narcissists as consumers: The effects of perceived scarcity on processing of product information. Social Behavior and Personality, 40(9), 1485–1500.10.2224/sbp.2012.40.9.1485
]Search in Google Scholar
[
Rašić Bakarić, Ivana; Bačić Katarina and Božić Ljiljana (2015). Mapping of the creative and cultural industries in the Republic of Croatia. The Insitute of Economics Zagreb: Zagreb
]Search in Google Scholar
[
Saraf, A. (2018). Bihevioralna ekonomija - Interdisciplinarna znanost koja povezuje neuroznanost, ekonomiju i psihologiju. Diplomski rad
]Search in Google Scholar
[
Šarganović, H. (2019) Bihevioralna ekonomija i psihologija ekonomskog ponašanja i odlučivanja potrošača na tržištu. Stručni članak
]Search in Google Scholar
[
Schindler, S., & Pfattheicher, S. (2017). The frame of the game: Loss-framing increases dishonest behavior. Journal of Experimental Social Psychology, 69, 172–177.10.1016/j.jesp.2016.09.009
]Search in Google Scholar
[
Thaler, R. H. (1999). The End of Behavioral Finance, Financial Analysts Journal, 55(6), str. 12–1710.2469/faj.v55.n6.2310
]Search in Google Scholar
[
Deloitte (2021.) The Future of the Creative Economy
]Search in Google Scholar
[
Tomer, J. F. (2007), What is behavioral economics?, The Journal of Socio-Economics, 36(3), str. 463–47910.1016/j.socec.2006.12.007
]Search in Google Scholar
[
Wang, M., Rieger, M. O., & Hens, T. (2017). The impact of culture on loss aversion. Journal of Behavioral Decision Making, 30(2), 270–281.10.1002/bdm.1941
]Search in Google Scholar
