The Branding Power of Szeklerland. Online Place Branding Tendencies and Identity-Forming Efforts in Szeklerland

Pubblicato online: 29 gen 2021

Pagine: 123 - 136

DOI: https://doi.org/10.2478/auscom-2020-0009

Parole chiave

destination marketing, branding, destination image, Szeklerland, identity

© 2020 Zsolt Barbócz, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.