Exploration of Strategies for Improving Brand Competitiveness of Agricultural Products in the Context of Digitization

[1] Stenoien, C., Nail, K. R., Zalucki, J. M., Parry, H., Oberhauser, K. S., & Zalucki, M. P. (2018). Monarchs in decline: a collateral landscape‐level effect of modern agriculture. Insect Science, 25(4). Search in Google Scholar

[2] Das, B. T., Huth, N., Probert, M., Condron, L., & Schmidt, S. (2019). Soil phosphorus modeling for modern agriculture requires balance of science and practicality: a perspective. Journal of Environmental Quality, 48(5), 1281. Search in Google Scholar

[3] Yang, H., & Liu, K. (2018). A study on place branding strategy of characteristic agricultural products in xinjiang based on brand ecosystem. Ekoloji, 27(106), 1021-1028. Search in Google Scholar

[4] Wang, J. W., & Zhang, J. M. (2019). Research on innovative design and evaluation of agricultural machinery products. Mathematical Problems in Engineering. Search in Google Scholar

[5] Guo, Y., Hu, X., Wang, Z., Tang, W., Liu, D., & Luo, Y., et al. (2021). The butterfly effect in the price of agricultural products: a multidimensional spatial-temporal association mining. Agricultural Economics(11), 67. Search in Google Scholar

[6] Huo, Y., Wang, J., Guo, X., & Xu, Y. (2022). The collaboration mechanism of agricultural product supply chain dominated by farmer cooperatives. Sustainability, 14. Search in Google Scholar

[7] Yan, B., Han, L., Liu, S., & Chen, Y. (2021). Dynamic channel decision-making of fresh agricultural product companies considering consumer convenience preferences. RAIRO - Operations Research, 55, S1317-S1338. Search in Google Scholar

[8] Nan, L. L. (2021). Retraction note: agricultural climate change and design of agricultural product e-commerce trading platform based on remote sensing technology. Arabian journal of geosciences. Search in Google Scholar

[9] Luo, S., Du, H., Kebede, H., Liu, Y., & Xing, F. (2021). Contamination status of major mycotoxins in agricultural product and food stuff in europe. Food Control(6), 108120. Search in Google Scholar

[10] Yan, B., Liu, G., Wu, X., & Wu, J. (2021). Decision-making on the supply chain of fresh agricultural products with two-period price and option contract. Asia-Pacific Journal of Operational Research, 38(01), 93-107. Search in Google Scholar

[11] Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2019). Customers’ need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites. Journal of Business Research. Search in Google Scholar

[12] Hume, Winzar, Chris, Baumann, Wujin, & Chu. (2018). Brand competitiveness. International Journal of Contemporary Hospitality Management. Search in Google Scholar

[13] Cheng, M. (2021). Research on the impact of high-end ev sales business model on brand competitiveness. Sustainability, 13. Search in Google Scholar

[14] Gupta, S., Gallear, D., Rudd, J., & Foroudi, P. (2020). The impact of brand value on brand competitiveness. Journal of Business Research, 112. Search in Google Scholar

[15] Winzar, H., Baumann, C., & Chu, W. (2018). Brand competitiveness: introducing the customer-based brand value (cbbv) – competitiveness chain. International Journal of Contemporary Hospitality Management, 30(1), 637-660. Search in Google Scholar

[16] Craig, J. B., Dibrell, C., & Davis, P. S. (2010). Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses. Journal of Small Business Management, 46(3). Search in Google Scholar

[17] Gong, X., Zhu, Y., Ali, R., & Guo, R. (2019). Capturing associations and sustainable competitiveness of brands from social tags. Sustainability, 11(6). Search in Google Scholar

[18] Xia, H., Vu, H. Q., Law, R., & Li, G. (2019). Evaluation of hotel brand competitiveness based on hotel features ratings. International Journal of Hospitality Management, 86(2), 102366. Search in Google Scholar

[19] Zhang, X., Ding, X., Ma, L., & Wang, G. (2018). Identifying factors preventing sustainable brand loyalty among consumers: a mixed methods approach. Sustainability, 10(12). Search in Google Scholar

[20] Bhattacharya, A., Morgan, N. A., & Rego, L. L. (2022). Examining why and when market share drives firm profit:. Journal of Marketing, 86(4), 73-94. Search in Google Scholar

[21] Hirche, M., Farris, P. W., Greenacre, L., Quan, Y., & Wei, S. (2021). Predicting under- and overperforming skus within the distribution–market share relationship. Journal of Retailing(2). Search in Google Scholar

[22] Chen, X., Heng, Y., Gao, Z., & Jiang, Y. (2022). Impacts of duo‐regional generic advertising of social media on consumer preference. Agribusiness, 38. Search in Google Scholar

[23] Zhu, B., Guo, D., & Ren, L. (2022). Corrigendum to ‘consumer preference analysis based on text comments and ratings: a multi-attribute decision-making perspective’. Information & management(4), 59. Search in Google Scholar

[24] Wang, F., Wang, H., & Cho, J. H. (2022). Consumer preference for yogurt packaging design using conjoint analysis. Sustainability, 14. Search in Google Scholar

[25] Paraschi, E. P., Georgopoulos, A., & Papanikou, M. (2022). Safety and security implications of crisis-driven austerity hrm practices in commercial aviation: a structural equation modelling approach. Safety Science, 147, 105570-. Search in Google Scholar

[26] Ferede, B., Elen, J., Van Petegem, W., Hunde, A. B., & Goeman, K. (2022). A structural equation model for determinants of instructors? educational ict use in higher education in developing countries: evidence from ethiopia. Computers & education. Search in Google Scholar

[27] Li, J., & Su, J. (2022). A structural equation model-based study of the effect of perceived risk of performance on the consumption behaviour of soccer spectators. Mathematical Problems in Engineering, 2022. Search in Google Scholar