A preliminary investigation of niche clothing brand design optimization based on ADDIE model

This paper utilizes the ADDIE model and feature extraction method to analyze and study the design of niche clothing brands. Through the study of the ADDIE model, the model’s components are applied to the design of niche clothing brands. The three elements affecting the design of clothing brands are studied, and the main reasons affecting niche clothing brands are explored through the analysis of the integrity, normality and planning of clothing design. Combining color feature extraction methods to calculate moments is used to describe the color distribution of the images. The results show that the niche clothing brand design has great uniqueness compared to the mass clothing brand design, with an embodiment rate of 75%. Compared to other feature extraction methods, the detection rate for color feature extraction is 65%, corner point detection is 70%, and speckle detection is 59%.