Along with the rapid development of big mobile data and the popularization and deepening of education informatization, big data is an irresistible and inescapable new environment and new opportunity, and the way of student management by counselors in higher education institutions is constantly developing and changing. Based on this, the use of big data to promote the innovation of counselor student management in higher education institutions is an inevitable issue to deepen the comprehensive reform in the field of education and a real issue in front of the majority of educators. In this study, the performance of the K-Means algorithm and PageRank are tested from the perspective of big data to find the most effective ways and methods to improve the counselors’ student management work, and the performance and hit rate of each strategy is tested in the application of K-Means. This means application, the LRFU strategy (