The Diffusion Path of Marxist Chineseization Ideas Based on the Information Diffusion Model

Network media is an important carrier for spreading the dissemination of Chineseized Marxism, this paper takes the databases of Beida Fubo and Huifa.com as an example, and applies the model of diffusion of innovations to discuss the tendency of Marxism’s diffusion in the local area and the overall area from the perspective of time. Through the questionnaire research, we explore the diffusion path of Marxism’s Chineseization ideology. The results show that a total of 5,275 information about Marxism diffusion implementation data were collected in the relevant database. From the analysis of 31 provinces in the country, it can be found that Marxism is more effective in spreading in Hebei, Guangdong, Jiangsu, and Fujian regions. The diffusion trend of Marxism in local areas and throughout the world shows a S-shaped growth curve, in line with the innovation diffusion model. The utilization rate of TV among the four major communication media is 28%, accounting for the highest proportion. Utilizing TV media to release public service advertisements (20.2) and prepare animation (14.6) can be liked by the public.