Research on the Relevance of Accounting Information Transparency and Enterprise Value in the Internet Financial Environment

China’s securities market has made remarkable achievements after more than 20 years of development. The issue of accounting information transparency has become more prominent. Based on the impact of Internet financial technology on accounting practice, this paper explores the correlation between managerial characteristics and accounting information transparency on enterprise value through research hypotheses. The metric model of enterprise investment value and accounting information transparency is constructed, and the hypotheses proposed in this paper are verified by means of multiple regression analysis. The results of multiple regression analysis indicated that the regression coefficient of the effect of manager’s age on enterprise value was 0.1687, and the P value was <0.01, which indicated that older managers had a positive effect on enterprise value, and hypothesis 1 was confirmed. In the sensitivity analysis, the surplus management variable and the cross-term between surplus management and transparency of accounting information have a strong correlation. The parameter estimates are 0.089 and 5.365, respectively. Both of them show a significant positive correlation at a 1% level. The results pass the sensitivity test, which indicates that the regression results are robust and that there is a positive correlation between the transparency of accounting information and the value of the enterprise.