Research on the Influencing Factors of Artistic Creation of Fine Arts Painting in the Context of Visual Culture

The creators of fine art painting art are often affected by the conceptualization and imagination factors, expression techniques and methods, as well as the influence of theme and subject selection, etc., and they are unable to commit themselves to the expression of artistic power and infectious power of fine art painting works. This paper constructs the PLS-SEM and BN combined structural equation model in the context of visual culture, analyzes the latent variables in the path relationship with PLS-SEM for empirical testing, and predicts and diagnoses the causal relationship between the variables with the Bayesian network. Finally, a questionnaire survey was conducted among the major fine art painting art creation groups in Guangzhou, China, and the influence factors of fine art painting creation were extracted using principal component analysis. The constructed model is combined with the collected data for empirical analysis. The β coefficients of the influence paths of the factors are all greater than 0.42 and significant at least at the 0.05 level, and the creative motivation, creative environment, personal artistic level, art industry environment, and painting artistic skill all positively influence the fine art painting artistic creation outcome. When the level of artistic achievement in art painting and drawing is “high”, the probability that the level of the art industry environment and creative environment is high is higher, with probabilities of 0.742 and 0.701. When the level of personal artistic level is “high”, the probability that the level of creative motivation is “high” is greater than 0.42 and significant at least at the 0.05 level. When the individual’s artistic level is “high”, the level of creative motivation is more likely to be “high,” with a probability of 0.726. This study allows the timeliness and dynamics of painting to be harmonized and linked with the painter and provides certain references for the improvement of the artistic skills and creative level of the creator of the painting.