The Coupling Effect of Traditional Culture and Rural Tourism Industry Development--The Case of Shandong Province Domain

While the rural tourism industry is developing and expanding rapidly, the structural adjustment and optimization of the traditional culture industry has also gradually attracted academic attention. This paper explores the deep integration of two industries based on the coupling mechanism of conventional culture and the development of rural tourism industries. Then, it constructs the index system of the development level of the traditional culture industry and rural tourism industry in Shandong, utilizes the entropy value method to calculate the weights of the indexes of the development level of the two industries, and adopts the linear weighting method to calculate the comprehensive evaluation value. Among them, “the development scale of the traditional culture industry (0.444)” and “the scale of the rural tourism industry (0.2918)” have the largest weight value. The comprehensive evaluation value of the development level of traditional culture and rural tourism industry of Shandong Province in 10 years rises respectively by Finally, by constructing the coupling degree model of conventional culture and rural tourism industry and the coupling coordination degree model, the stage-specific coupling evaluation of traditional culture and rural tourism industry is measured as 0.85<C≤1, which indicates that the development level of conventional culture and rural tourism industry of Shandong Province is in the stage of high coupling. The study provides a decision-making reference for promoting the high-quality development of traditional culture and rural tourism industries, which has important theoretical and practical significance.