Spatial Design Research on Digital Media Technology Intervention in Immersive Art Theory Exhibition Venues

The article takes the application of digital media technology in the spatial layout design of art exhibition halls as the entry point, and utilizes Web technology and the integrated simulation platform of urban VRGIS to establish the virtual space of immersive art exhibition halls. The article obtains binocular imaging data through binocular visual imaging model and solves the three-dimensional coordinate system by using the method of polar geometric constraints, and then reconstructs the three-dimensional space through the point cloud data to realize the design of the virtual space of the immersive art exhibition hall. The article evaluates the effectiveness of the immersive art gallery virtual space from three aspects: interactivity, DPI recovery value and eye movement data visualization. It is found that users are most effective with direct interaction within an interaction depth of 1.1 m to 1.7 m. In comparison, ray interaction is more appropriate when the interaction depth exceeds 2.3 m. Applying the method of this paper, the global DPI recovery value of the immersive art gallery can reach 89.67%, and the pupil diameter of the subjects can reach about 5.79 mm in the virtual space test over 160 seconds. In this paper, digital media technology can more effectively realize the immersive presentation of art theories, to better satisfy people’s growing spiritual needs and provide more diverse cultural experiences.