Teaching English for International Marketing in Business English Majors under the View of Applied Teaching

[1] Wenting, X. (2019). The application research of the wisdom education concept in the teaching of “english audio-visual”——analysis of the construction of “english audio-visual” provincial excellent resource sharing course. Journal of Higher Education. Search in Google Scholar

[2] Hollebeek, L. D., Hammedi, W., Roy, S. K., Hewett, K., Wahid, R., & Karjaluoto, H., et al. (2023). Becoming tiktok famous: strategies for global brands to engage consumers in an emerging market:. Journal of International Marketing, 31(1), 106-123. Search in Google Scholar

[3] Glatz, M. K. (2018). Conceptualising english as a business lingua franca. European Journal of International Management, 12(1/2), 46. Search in Google Scholar

[4] Gunasti, K., Kara, S., Ross, W. T., & Duclos, R. (2020). How language affects consumers’ processing of numerical cues. Journal of Consumer Behaviour. Search in Google Scholar

[5] Wood, S. (2022). How consumers behave in a crisis: international lessons (and innovations) from covid-19:. Journal of International Marketing, 30(2), 5-12. Search in Google Scholar

[6] Wang, Y., & Yuan, F. (2017). A study on the influence mechanism of pbl teaching model on non-english major students’ critical thinking ability. International Journal of Technology, Management, 000(006), P.39-41. Search in Google Scholar

[7] Shrestha, & Prithvi, N. (2017). Investigating the learning transfer of genre features and conceptual knowledge from an academic literacy course to business studies: exploring the potential of dynamic assessment. Journal of English for Academic Purposes, 25, 1-17. Search in Google Scholar

[8] Chris, B. (2022). Decolonizing business english: exploring classroom ideologies. ELT Journal(2), 2. Search in Google Scholar

[9] Jinghui, S. (2019). An analysis of business english coursebooks from an elf perspective. ELT Journal(2), 2. Search in Google Scholar

[10] Qiwen, C. (2018). An overview of the development of business english education in malaysia. Journal of Higher Education. Search in Google Scholar

[11] Kim, & Sangki. (2018). Development of discursive practices for the intelligibility of thai english in interaction: sequence and categories as contextual resources. System, 72, 164-177. Search in Google Scholar

[12] Huahui, L. (2018). An exploration of the ways of cultivating english talents in colleges and universities taking the course of english and american literature as an example. journal of higher education. Search in Google Scholar