Social media and orthodontics: An analysis of orthodontic-related posts on Instagram
Pubblicato online: 20 lug 2021
Pagine: 153 - 159
Ricevuto: 01 nov 2019
Accettato: 01 apr 2020
DOI: https://doi.org/10.21307/aoj-2020-017
Parole chiave
© 2020 Suleyman Kutalmış Buyuk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Objective
The objective of this study was to determine the quality and content of orthodontic-related posts on Instagram.
Materials and methods
Eight orthodontic-related ‘hashtags’ were determined, and a total of 240 posts divided into 30 posts from each hashtag were investigated at two different time periods. Duplicate and unrelated posts were excluded from the study.
Results
A total of 227 Instagram posts (182 photographs, 45 videos) were analysed at two evaluation periods. The number of deleted Instagram posts was 13 and all were photographs. Most educational content was liked in the #orthodontics hashtag of the eight determined hashtags (
Conclusions
It was noted that Instagram is mainly used by dental professionals rather than for advertising purposes. Orthodontists should be aware of the content of social media platforms and educate and direct their patients towards correct and reliable Instagram resources.