[1. Legislation]Search in Google Scholar
[The Directive (EU) 2015/2436 of the European Parliament and of The Council of 16 December 2015 to approximate the laws of the Member States relating to trade marks.]Search in Google Scholar
[Directive 2008/95/EC of the European Parliament and of the Council of 22 October 2008 to approximate the laws of the Member States relating to trade marks (Codified version) (Text with EEA relevance).]Search in Google Scholar
[Lanham Act.]Search in Google Scholar
[U.S. Constitution, Art 1., § 8, cl. 8.2. Case law]Search in Google Scholar
[Case- 273/00 Sieckmann v Deutsches Patent-und Markenamt [2002] ECR I-11737.]Search in Google Scholar
[Case R 781/1999-4.]Search in Google Scholar
[Case T-305/04 (CFI (Third Chamber) 27 October 2005).]Search in Google Scholar
[Edgar Rice Burroughs Inc. v OHIM; Case R708/2006-4.]Search in Google Scholar
[Eli Lilly & Co's Community Trade Mark Application, Case R 120/2001-2.]Search in Google Scholar
[In re Clarke 17 U.S.P.Q. 2d (BNA) 1238 (T.T.A.B. 1990).]Search in Google Scholar
[In re N.V. Organon, Serial No. 76467774.]Search in Google Scholar
[New York Pizzeria, Inc. v Syal et al, No. 3:2013cv00335.]Search in Google Scholar
[No. C-273/00, November 6, 2001.]Search in Google Scholar
[Qualitex Co. v Jacobson Products Co., 514 U.S. 159 (1995) 162.]Search in Google Scholar
[3. Papers]Search in Google Scholar
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[Daniel L, (2012) ‘Distinctive sounds like the MGM lion's roar protected by law’ (2012) Montreal Gazette (10 February 2012).]Search in Google Scholar
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[Lindstroem M, Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (Free Press 2005).10.1108/sd.2006.05622bae.001]Search in Google Scholar
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[Mackie V, ‘Scent Marks. The Future of Canadian Trade-Mark Law’ (2004/2005) Intellectual Property Journal 417, 438.]Search in Google Scholar
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[Byron E, ‘The Search for Sweet Sounds That Sell’ The Wall Street Journal (24 October 2012).]Search in Google Scholar
[Caula R, ‘Scent capturing postcard printer for Sony by Li jingxuan’ (2012).]Search in Google Scholar
[Gershmann J, ‘Eau de Fracking? Companies Try to Trademark Scents’ The Wall Street Journal (14 April 2015).]Search in Google Scholar
[McLaughlin J, ‘What is brand, anyway?’ Forbes (2011).]Search in Google Scholar
[Rivkin M, Immersive Brand Experiences (2015).]Search in Google Scholar
[‘Smell, Sound and Taste - Getting a Sense of Non-Traditional Marks’]Search in Google Scholar
[WIPO Magazine (February 2002).]Search in Google Scholar
[‘The Science of Sensory Marketing’ Harvard Business Review (March 2015).]Search in Google Scholar
[‘The smell of commerce: How companies use scents to sell their products’ Independent (15 August 2011).]Search in Google Scholar
[Süskind P, Perfume: The Story of a Murderer (1985).]Search in Google Scholar
[Wassom B, ‘A Distinctive Touch: Augmented Textures and Haptic Trademarks’ (2011)]Search in Google Scholar
[Zaitseva A, ‘Challenging Aspects of Protecting of Non-Traditional Trademarks: The Five Senses and Trademarks’ (IPWatchdog, 02.03.2017).]Search in Google Scholar
[Barron A, ‘LL4BR: Branding and Trademarks’ seminars’, The London School of Economics and Political Science (2016-2017).]Search in Google Scholar