INFORMAZIONI SU QUESTO ARTICOLO

Cita

Alexandrakis, V. (2009). The fight against ambush marketing and London 2012 : How has this phenomenon dealt with by the UK legislation and what’s the role of the EU legislation? International Sports Law Review Pandektis, 8(1/2), 156-165.Search in Google Scholar

Bettina Cornwell, T., Maignan, I., & Irwin, R. (1997). Long-term Recall of Sponsorship Sources: An Empirical Investigation of Stadium and Sport Cafe Audiences. Asia-Australia Marketing Journal, 5(1), 45-57. DOI: http://dx.doi.org/10.1016/S1320-1646(97)70257-0Search in Google Scholar

Burton, N., & Chadwick, S. (2009). Ambush marketing in sport: An analysis of sponsorship protection means and counter-ambush measures. Journal of Sponsorship, 2(4), 303-315.Search in Google Scholar

Chadwick, S., & Burton, N. (2011). The evolving sophistication of ambush marketing: A typology of strategies. Thunderbird International Business Review, 53(6), 709-719.10.1002/tie.20447Search in Google Scholar

Chase, C.R., & Kurnit, R. (2010). Fighting for what is left of exclusivity: Strategies to protect the exclusivity of sponsors in the sports industry. Journal of Sponsorship, 3(4), 379-393.Search in Google Scholar

Crompton, J. (2004). Sponsorship ambushing in sport. Managing Leisure, 9(1), 1-12.10.1080/1360671042000182964Search in Google Scholar

Doust, D. (1997). The ethics of ambush marketing. Cyber-Journal of Sport Marketing, 1(3).Search in Google Scholar

Ellis, D., Gauthier, M.E., & Séguin, B. (2011). Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts. Journal of Sponsorship, 4(3), 253-271.Search in Google Scholar

Farrelly, F., Quester, P., & Greyser, S.A. (2005). Defending the co-branding benefits of sponsorship B2B partnerships: The case of ambush marketing. Journal of Advertising Research, 45(3), 339-348.10.1017/S0021849905050348Search in Google Scholar

Giannoulakis, C., Stotlar, D., & Chatziefstathiou, D. (2008). Olympic sponsorship: Evolution, challenges and impact on the Olympic Movement. International Journal of Sports Marketing and Sponsorship, 9(4), 256-270.10.1108/IJSMS-09-04-2008-B005Search in Google Scholar

Grady, J., McKelvey, S., & Bernthal, M.J. (2010). From Beijing 2008 to London 2012: Examining event-specific Olympic legislation vis-à-vis the rights and interests of stakeholders. Journal of Sponsorship, 3(2), 144-156.Search in Google Scholar

Grohs, R., Wagner, U., & Vsetecka, S. (2004). Assessing the Effectiveness of Sport Sponsorships - An Empirical Examination. Schmalenbach Business Review (SBR), 56(2), 119-138.10.1007/BF03396689Search in Google Scholar

Hartland, T., & Skinner, H. (2005). What is being done to deter ambush marketing? Are these attempts working? International Journal of Sports Marketing & Sponsorship, 6(4), 231-241.10.1108/IJSMS-06-04-2005-B005Search in Google Scholar

Hartland, T., & Williams-Burnett, N. (2012). Protecting the Olympic brand: Winners and losers. Journal of Strategic Marketing, 20(1), 69-82.10.1080/0965254X.2011.628404Search in Google Scholar

Hoek, J. (1997). ‘Ring Ring’: Visual Pun or Passing Off?: An Examination of Theoretical and Research Issues Arising from Ambush Marketing. Asia-Australia Marketing Journal, 5(1), 33-43. doi: http://dx.doi.org/10.1016/S1320-1646(97)70256-9Search in Google Scholar

Impellizzeri, F.M., & Bizzini, M. (2012). Systematic Review and Meta-Analysis: A Primer The International Journal of Sports Physical Therapy, 7(5), 493-503.Search in Google Scholar

James, M., & Osborn, G. (2011). London 2012 and the Impact of the UK’s Olympic and Paralympic Legislation: Protecting Commerce or Preserving Culture? Modern Law Review, 74(3), 410-429.10.1111/j.1468-2230.2011.00853.xSearch in Google Scholar

Johar, G.V., Pham, M.T., & Wakefield, K.L. (2006). How event sponsors are really identified: A (baseball) field analysis. Journal of Advertising Research, 46(2), 183-198.10.2501/S002184990606020XSearch in Google Scholar

Kelly, S.J., Cornwell, T.B., Coote, L.V., & McAlister, A.R. (2012). Event-related advertising and the special case of sponsorship-linked advertising. International Journal of Advertising, 31(1), 15-37.10.2501/IJA-31-1-15-37Search in Google Scholar

Kinney, L., & McDaniel, S.R. (1996). Strategic implications of attitude-toward-the-ad in leveraging event sponsorships. Journal of Sport Management, 10(3), 250-261.10.1123/jsm.10.3.250Search in Google Scholar

Lyberger, M.R., & McCarthy, L. (2001). An assessment of consumer knowledge of, interest in, and perceptions of ambush marketing strategies. Sport Marketing Quarterly, 10(3), 130-137.Search in Google Scholar

Macintosh, E., Nadeau, J., Séguin, B., O’Reilly, N. J., Bradish, C., & Legg, D. (2012). The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes. Sport Marketing Quarterly, 21(1), 43-52.Search in Google Scholar

McDaniel, S.R., & Kinney, L. (1998). The implications of recency and gender effects in consumer response to ambush marketing. Psychology and Marketing, 15(4), 385-403.10.1002/(SICI)1520-6793(199807)15:4<385::AID-MAR7>3.0.CO;2-4Search in Google Scholar

McKelvey, S., & Grady, J. (2008). Sponsorship program protection strategies for special sport events: Are event organizers outmaneuvering ambush marketers? Journal of Sport Management, 22(5), 550-586.10.1123/jsm.22.5.550Search in Google Scholar

McKelvey, S., Sandler, D.M., & Snyder, K. (2012). Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners. Sport Marketing Quarterly, 21(1), 7-18.Search in Google Scholar

Meenaghan, T. (1994). Point of view: ambush marketing: immoral or imaginative practice? Journal of Advertising Research, 34(5), 77-88.Search in Google Scholar

Meenaghan, T. (1996). Ambush marketing - A threat to corporate sponsorship. Sloan Management Review, 38(1), 103-113.Search in Google Scholar

Meenaghan, T. (1998a). Ambush marketing: Corporate strategy and consumer reaction. Psychology and Marketing, 15(4), 305-322.10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-CSearch in Google Scholar

Meenaghan, T. (1998b). Guest Editorial Ambush Marketing: Examining the Perspectives, Psychology & Marketing, pp. 301-304. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=11647021&lang=pl&site=ehost-live10.1002/(SICI)1520-6793(199807)15:4<301::AID-MAR1>3.0.CO;2-CSearch in Google Scholar

Mishra, P., & Mishra, S. (2011). The Legal Perspective of Ambush Marketing: an Arm Length Study in Indian Scenario. International Journal of Business Insights & Transformation, 4(2), 128-135.Search in Google Scholar

Nufer, G. (2009). Sponsoring the FIFA Football World Cup: The good, the bad and the surprising. Journal of Sponsorship, 2(3), 241-249.Search in Google Scholar

Nufer, G., & Bühler, A. (2010). How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998. International Journal of Sports Marketing and Sponsorship, 11(4), 303-319.10.1108/IJSMS-11-04-2010-B004Search in Google Scholar

O’Reilly, N., Lyberger, M., McCarthy, L., Séguin, B., & Nadeau, J. (2008). Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl. Journal of Sport Management, 22(4), 392-409.10.1123/jsm.22.4.392Search in Google Scholar

O’Reilly, N.J., & Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, In press. doi: http://dx.doi.org/10.1016/j.smr.2013.01.001Search in Google Scholar

O’Sullivan, P., & Murphy, P. (1998). Ambush marketing: The ethical issues. Psychology and Marketing, 15(4), 349-366.10.1002/(SICI)1520-6793(199807)15:4<349::AID-MAR5>3.0.CO;2-8Search in Google Scholar

Payne, M. (1998). Ambush marketing: the undeserved advantage. Psychology & Marketing, 15(4), 323-331.10.1002/(SICI)1520-6793(199807)15:4<323::AID-MAR3>3.0.CO;2-ASearch in Google Scholar

Pham, M.T., & Johar, G.V. (2001). Market prominence biases in sponsor identification: Processes and consequentiality. Psychology and Marketing, 18(2), 123-143.10.1002/1520-6793(200102)18:2<123::AID-MAR1002>3.0.CO;2-3Search in Google Scholar

Pitt, L., Parent, M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing Olympics. Business Horizons, 53(3), 281-290. doi: http://dx.doi.org/10.1016/j.bushor.2010.01.002Search in Google Scholar

Portlock, A., & Rose, S. (2009). Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006. International Journal of Sports Marketing and Sponsorship, 10(4), 271-286.10.1108/IJSMS-10-04-2009-B002Search in Google Scholar

Robinson, T., & Bauman, L. (2008). Winning the Olympic marketing game: Recall of logos on clothing, equipment and venues at the 2006 Winter Olympics. International Journal of Sports Marketing and Sponsorship, 9(4), 290-305.10.1108/IJSMS-09-04-2008-B007Search in Google Scholar

Sandler, D.M., & Shani, D. (1989). Olympic Sponsorship vs. ‘Ambush’ Marketing: Who Gets the Gold? Journal of Advertising Research, 29(4), 9-14.Search in Google Scholar

Séguin, B., Lyberger, M., O’Reilly, N.J., & McCarthy, L. (2005). Internationalising ambush marketing: a comparative study. International Journal of Sports Marketing & Sponsorship, 6(4), 216-230.10.1108/IJSMS-06-04-2005-B004Search in Google Scholar

Shani, D., & Sandler, D.M. (1998a). Ambush marketing: Is confusion to blame for the flickering of the flame? Psychology and Marketing, 15(4), 367-383.10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6Search in Google Scholar

Shani, D., & Sandler, D.M. (1998b). Ambush marketing: is confusion to blame for the flickering of the flame? Psychology & Marketing, 15(4), 367–383.10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6Search in Google Scholar

Stuart, S.A., & Scassa, T. (2011). Legal Guarantees for Olympic Legacy. Entertainment & Sports Law Journal, 9(1), 1-21.Search in Google Scholar

Taylor, C.R. (2012). The London Olympics 2012: What advertisers should watch. International Journal of Advertising, 31(3), 459-464.10.2501/IJA-31-3-459-464Search in Google Scholar

Townley, S., Harrington, D., & Couchman, N. (1998). The Legal and Practical Prevention of Ambush Marketing in Sports. Psychology & Marketing, 15(4), 333-348.10.1002/(SICI)1520-6793(199807)15:4<333::AID-MAR4>3.0.CO;2-9Search in Google Scholar

Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207-222.10.1111/1467-8551.00375Search in Google Scholar

Weed, M. (2005). “Meta Interpretation”: A Method for the Interpretive Synthesis of Qualitative Research. Forum Qualitative Social Research, 6(1), Art. 37.Search in Google Scholar