<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (<xref ref-type="bibr" rid="j_nor-2017-0138_ref_026_w2aab2b8b9b1b7b1ab1ac26Aa">Oldenburg, 1999</xref>).</p></abstract>

Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999).

Crisis Communication in a New World

Ph.d., Associate Professor, Department of Communication Studies, Lund University

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Reaching Multicultural Publics through Old and New Media

Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the...

Crisis Communication in a New World

Pubblicato online: 07 feb 2017

Pagine: 55 - 66

DOI: https://doi.org/10.1515/nor-2017-0138

Parole chiave
crisis communication, multicultural publics, public relations, media access, ICT

© 2009 Jesper Falkheimer et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Crisis Communication in a New World

Pubblicato online: 07 feb 2017

Pagine: 55 - 66

DOI: https://doi.org/10.1515/nor-2017-0138

Parole chiavecrisis communication, multicultural publics, public relations, media access, ICT

© 2009 Jesper Falkheimer et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
crisis communication, multicultural publics, public relations, media access, ICT