<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as threat, as sacred etc. – imply different responses to future challenges. The body of research on nature representations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.</p></abstract>

Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as threat, as sacred etc. – imply different responses to future challenges. The body of research on nature representations in various symbolic contexts is growing, but the ways in which nature is framed by people in the everyday has received scant attention. This paper aims to contribute to our understanding of the framing of nature by studying how wild-boar hunting is depicted on YouTube. The qualitative frame analysis identified three interrelated frames depicting hunting as battle, as consumption, and as privilege, all of which constitute and are constituted by the underlying notion of human as superior to nature. It is suggested that these hegemonic nature frames suppress more constructive ways of framing the human-nature relationship, but also that the identification of such potential counter-hegemonic frames enables their discursive manifestation.

Hunting the Beast on YouTube

School of Humanities, Education and Social Sciences

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"subtitle":"The Framing of Nature in Social Media","article-title":"Hunting the Beast on YouTube"}

Humans’ perceived relationship to nature and non-human lifeforms is fundamental for sustainable development; different framings of nature – as commodity, as...

Title	Country of Origin	Link
Boar Hunt 1-22-2012	US	http://www.youtube.com/watch?v=HrEQ4JtMQ0o
Graphic Boar Kill Shot. Drops pig with archery shot, one arrow	US	http://www.youtube.com/watch?v=cV11wfQ14Mo
Hog Kill Barnett Jackal Crossbow:	US	http://www.youtube.com/watch?v=rlfkjojQTU0
The hunting of wild boars in Hungary	Hungary	http://www.xpatloop.com/news/the_hunting_of_wild_boars_in_hungary
Piglet Headshot – Double Kill	US	http://www.youtube.com/watch?v=fgUAh6jYtOs
Slovenian Crossbow hunting	Croatia	http://www.youtube.com/watch?v=6tTCiCRnDFA
So Many Hogs… So Little Time	US	http://www.youtube.com/watch?v=xmLYNGDLqGs
The Pig Hunters	New Zealand	http://www.youtube.com/watch?v=yuLQ0roOJ8w
‘Wet & Hoggish’ Russian Boar & Feral Hog Hunting	US	http://www.youtube.com/watch?v=ruU1yuDWNCg
European Wild Boar – 08 Feb 2012.wmv	South Africa	https://www.youtube.com/watch?v=rWXiePpSzDk
Wild boar hunt 1/2 (Awesome kill Shots)	US	http://www.youtube.com/watch?v=pslzMze9rNk

Hunting the Beast on YouTube

Pubblicato online: 15 giu 2017

Pagine: 17 - 29

DOI: https://doi.org/10.1515/nor-2016-0038

Parole chiave
nature-culture, frame analysis, visual analysis, social media, film analysis, hunting

© 2017 Cecilia Mörner et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

YouTube VideosDownloaded July 10, 2013

Hunting the Beast on YouTube

Pubblicato online: 15 giu 2017

Pagine: 17 - 29

DOI: https://doi.org/10.1515/nor-2016-0038

Parole chiavenature-culture, frame analysis, visual analysis, social media, film analysis, hunting

© 2017 Cecilia Mörner et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

YouTube VideosDownloaded July 10, 2013

Parole chiave
nature-culture, frame analysis, visual analysis, social media, film analysis, hunting