<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.</p></abstract>

Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.

Relationships among Store Image and Store Loyalty in Slovenia

PhD student at the Faculty of Economics and Business, University of Maribor, Slovenia

Faculty of Economics and Business, University of Maribor, Slovenia

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Povezave med podobo prodajalne in zvestobe do prodajalne v Sloveniji

Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional...

Relationships among Store Image and Store Loyalty in Slovenia

Pubblicato online: 30 dic 2015

Pagine: 28 - 37

Ricevuto: 01 apr 2015

Accettato: 01 ago 2015

DOI: https://doi.org/10.1515/ngoe-2015-0024

Parole chiave
store, image, loyalty, satisfaction

© 2015 Miran Grah et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Relationships among Store Image and Store Loyalty in Slovenia

Pubblicato online: 30 dic 2015

Pagine: 28 - 37

Ricevuto: 01 apr 2015

Accettato: 01 ago 2015

DOI: https://doi.org/10.1515/ngoe-2015-0024

Parole chiavestore, image, loyalty, satisfaction

© 2015 Miran Grah et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
store, image, loyalty, satisfaction