Principle Differences between B2B and B2C Marketing Communication Processes

Pubblicato online: 30 ott 2019

Pagine: 73 - 86

Ricevuto: 30 mag 2019

Accettato: 31 lug 2019

DOI: https://doi.org/10.1515/mosr-2019-0005

Parole chiave

business-to-business, business-to-consumer, communication process, marketing communication

© 2019 Kęstutis Rėklaitis et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.