Content Marketing Decisions for Effective Internal Communication

The paper focuses on the assumption that new marketing and communication concepts, including content marketing, provide new opportunities for internal communication. The problem solved in this paper argues how content marketing decisions can contribute to effective internal communication. Based on scientific literature analysis, a theoretical-hypothetical model of the content marketing decisions’ contribution to the effective internal communication is presented.

Lingua:: Inglese

Frequenza di pubblicazione:: 2 volte all'anno
Argomenti della rivista:: Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Risorse umane, pratica del lavoro e carriera

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Content Marketing Decisions for Effective Internal Communication

Aušra Pažėraitė

Rūta Repovienė

Pubblicato online: 04 ott 2018

Pagine: 117 - 130

Ricevuto: 27 apr 2018

DOI: https://doi.org/10.1515/mosr-2018-0008

Parole chiavecontent marketing, internal communication, effective internal communication, content marketing decisions

© 2018 Aušra Pažėraitė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Parole chiave
content marketing, internal communication, effective internal communication, content marketing decisions