Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

Pubblicato online: 30 apr 2016

Pagine: 371 - 379

DOI: https://doi.org/10.1515/mmcks-2016-0003

Parole chiave

crisis communication strategies, organizational communication, public relations, Cadbury, McDonalds

© 2016 Achyut Telang et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.