<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This article concerns the way bee products are perceived by customers. It is mainly focused on honey, which is considered the main output product of beekeeping. Beekeeping is a very popular activity in the Czech Republic. Based on current data there are over 48 thousand people engaged in beekeeping in the Czech Republic. Hand in hand with the increasing number of beekeepers the popularity of bee products - especially honey - among Czech consumers is also growing. Recently, the consumption of honey in the Czech Republic has been slightly increasing. A big problem today is that honey sold in Czech supermarkets is frequently falsified. At the same time, it is increasingly popular to buy honey directly from beekeepers. The aim of this research was to describe the situation about the honey market in the Czech Republic, and also to examine the relationship between consumers on the one hand, and honey/beekeepers on the other. We have also considered customer's trust in organic honey and honey sold in supermarket chains. Results show that consumers view bee products as generally healthy and prefer to buy bee products from a beekeeper because of greater convenience as locally sourced honey is perceived to be of higher quality. The majority of consumers agree with paying a higher price for a product of higher quality. The article confirmed the hypothesis that most people think that bee products sold by a beekeeper are healthier than those bought at ordinary shops.</p></abstract>

This article concerns the way bee products are perceived by customers. It is mainly focused on honey, which is considered the main output product of beekeeping. Beekeeping is a very popular activity in the Czech Republic. Based on current data there are over 48 thousand people engaged in beekeeping in the Czech Republic. Hand in hand with the increasing number of beekeepers the popularity of bee products - especially honey - among Czech consumers is also growing. Recently, the consumption of honey in the Czech Republic has been slightly increasing. A big problem today is that honey sold in Czech supermarkets is frequently falsified. At the same time, it is increasingly popular to buy honey directly from beekeepers. The aim of this research was to describe the situation about the honey market in the Czech Republic, and also to examine the relationship between consumers on the one hand, and honey/beekeepers on the other. We have also considered customer's trust in organic honey and honey sold in supermarket chains. Results show that consumers view bee products as generally healthy and prefer to buy bee products from a beekeeper because of greater convenience as locally sourced honey is perceived to be of higher quality. The majority of consumers agree with paying a higher price for a product of higher quality. The article confirmed the hypothesis that most people think that bee products sold by a beekeeper are healthier than those bought at ordinary shops.

Honey bee: a consumer’s point of view

Department of Applied Economics, Faculty of Arts, Palacky University in Olomouc, Olomouc, Czech Republic

Department of Applied Economics, Philosophical Faculty, Palacky University in Olomouc, Krizkovskeho Str. 12, Olomouc, 771 80, Czech Republic

Environmental & Socio-economic Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Honey bee: a consumer\u2019s point of view"}

This article concerns the way bee products are perceived by customers. It is mainly focused on honey, which is considered the main output product of...

Honey bee: a consumer’s point of view

Pubblicato online: 17 set 2016

Pagine: 26 - 32

Ricevuto: 26 giu 2016

Accettato: 10 ago 2016

DOI: https://doi.org/10.1515/environ-2016-0015

Parole chiave
beekeeping products, consumers, honey buyers’ behaviour, market analysis, honey, Czech Republic

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Honey bee: a consumer’s point of view

Pubblicato online: 17 set 2016

Pagine: 26 - 32

Ricevuto: 26 giu 2016

Accettato: 10 ago 2016

DOI: https://doi.org/10.1515/environ-2016-0015

Parole chiavebeekeeping products, consumers, honey buyers’ behaviour, market analysis, honey, Czech Republic

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Parole chiave
beekeeping products, consumers, honey buyers’ behaviour, market analysis, honey, Czech Republic