Methodological Issues in Monitoring the Hungarian Audiovisual Media in Romania

The programme which was planned for more stages started in 2010 and undertook the monitoring of Hungarian news programmes (since 2011, cultural programmes have also been monitored) of national audiovisual media from different regions. The aim of monitoring these programmes is to study the strength of samples as to what extent professional speakers, reporters observe the norms of vernacular language and to what extent their use of language acts as part of sample language in a regional, bilingual, and dialectical environment.

In my study, I present the methodological questions of media monitoring (the aspects of sampling, the requirements regarding content and form in processing documentary material), paying attention to the differences between Romanian and Hungarian media-monitoring programmes.